Today we caught up with Kyra Weston, a freelance creator from Calgary, Canada. Kyra noticed her following started to grow when she went travelling for six months and hasn't looked back since. Check out what Kyra had to say in our latest Influencer blog!
Tell us about you, your background and how you came to start on social media?
I’ve always loved social media. I began with using Instagram to post my photographs taken while I travelled. As I grew my passion for photography and film, my Instagram became the key platform to showcase my work. It has only grown from there.
Tell us about what you do on your social channels?
I currently work as a freelance photographer, content creator and videographer. I provide creative services to clients. The services that I do for clients greatly assists with my own personal social influence. I create inspirational travel content through high-end dreamy imagery and video.
Sum up what you do in 5 words?
Travel, Photography, Videography, Style, Inspiration
What social channel are you most passionate about and why?
I would say that I am most passionate about Instagram, because I am a photographer and love posting my images. Secondly, I would say I love YouTube because I find film challenging yet exciting!
How often do you post and update your audience? What content works best for you?
My travel content works best for me. I post every other day and try to update my audience as frequently as possible.
When did you first start seeing you were building a following? How quickly have you grown your following?
I started to see my audience grow last year when I decided to travel for six months. I have grown my following by 10k in only 4 months.
How do you stand out on social media? What makes you different?
I’m different because I want to inspire others through travel. I want to showcase high-end imagery that urges my audience to experience the world and new cultures.
What does your typical day look like?
A typical day in my life starts off with coffee and checking my Instagram feed. Once I’ve been updated, I get ready to get to work. By 4 pm I typically come home and work on my side hustles, including my social media and blog. There’s a lot of work to do in my life, but I certainly don’t pass up on play. On weekends, I am always shooting, planning upcoming trips or finding new events and restaurants to go to with friends.
Are you friends with other influencers?
Yes, I am friends with other influencers. I feel as though I have a lot in common with other influencers.
Which influencers do you admire? Why?
I admire Gypsea Lust (@gypsea_lust), Do You Travel (@doyoutravel), Taylor Cut Films (@taylorcutfilms), Sam Kolder (@sam_kolder), Janni Deler (@jannid).
All of these influencers travel and use exceptional film/videography in their content. I am constantly inspired by them to push my limit as a videographer/photographer/content creator.
What are your ambitions with social media? Where do you want to take it?
My goal is to grow my audience to a point where I can earn a full-time income by creating exceptional content for travel brands. I also want to use my influence to help ocean conservation by creating an e-commerce clothing store that donates proceeds to cleaning up our oceans.
What do you enjoy most about social media?
I love that I can make it what I want. I can be as creative as possible, and share my unique voice.
What do you think of using social media for good-cause?
I love that! This is a large portion of why I want to grow my audience. I hope that with my e-commerce store, I can give back to ocean conservation.
How do you think brands are working with influencers at the moment?
I believe brands are shifting towards using influencers because it is the most accessible form of advertising. People love to be inspired by other people, and brands know that. I believe that we are all shifting towards the film, and brands are using content creators to help them communicate their messages in a creative, inspiring way.
What brands have you worked with?
World Wide Adventure Guides: https://www.youtube.com/watch?v=wobsBoucIbs
Medium Watches: https://www.instagram.com/p/BREGze2hhRv/?taken-by=kyraweston
Do you use any tools to help you with your content?
Yes, I use Lightroom for editing my photographs, Premiere Pro for editing my video content, Canva for Pinterest posts, Squarespace for blogging, Grammarly for proofreading, Evernote for blog writing.
What’s the piece of content you’ve created you’re most proud of? Why?
I am most proud of my Maldives travel video: https://www.youtube.com/watch?v=v8clOn33Ibo
I am proud of this video because it helped me grow as a videographer. I spent countless of hours learning as much as I could from some of the best videographers like Sam Kolder, Taylor Cut Films and Rory Kramer. I really applied myself to achieve creative post-production quality.
What do you see as the future for Influencer Marketing? How will it evolve?
I believe that we are shifting more towards video content. I believe that influencer marketing will be the essential way to advertise, and it will only grow from here.
Where can people follow you?