dunlop-influencer-marketing

Challenge

  • Demonstrate the product benefits of Dunlop’s RT2 tyre in a new and engaging way, different to what Dunlop have traditionally produced.

  • Dunlop’s audience are not engaged through traditional advertising. 

  • Content needed to cut through the noise and connect with those with potential customers in an authentic and engaging way.

 

Approach

  • Produce content that would wow and inspire audiences that have a keen interest in cars and motorsports, across social media.
  • Distribute content to ready made audiences, through social publishers, who have the attention of Dunlop's target audience.

IMPACT

0
Influencers
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Engagments
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Social Media
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Content Placements