Demonstrate the product benefits of Dunlop’s RT2 tyre in a new and engaging way, different to what Dunlop have traditionally produced.
Dunlop’s audience are not engaged through traditional advertising.
- Content needed to cut through the noise and connect with those with potential customers in an authentic and engaging way.
- Produce content that would wow and inspire audiences that have a keen interest in cars and motorsports, across social media.
- Distribute content to ready made audiences, through social publishers, who have the attention of Dunlop's target audience.