Challenge

  • Create “buzz” across 8 markets a week prior to the release of the brands newest TV campaign in the successful #evianbabies viral content. 

Approach

  • In order to achieve maximum impact we studied data in each market to understand the best times to post content.
  • Influencer Match – partnered Evian with 35 influencers and 15 publishers across 16 markets
  • End to end management including budgeting, legals, payments as well as putting in place a campaign schedule, across multiple time zones allowing for approvals, and posts going live at the right times.
  • Comprehensive reporting including not only impact in terms of reach/views/impressions but also sentiment analyses across the markets including translations compiled into one report. 

Results

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