fitness-first-influencer-marketing

Challenge

  • Fitness First wanted to broaden their appeal beyond typical gym goers.
  • Increase awareness of BioScore and make it interesting to wider target marketing by starting a conversation online and educated people about the effects of their lifestyle choices have on their health.
  • Engage and create conversation with consumers through online and social channels.

Approach

  • We started a conversation online to educate people about the effects that lifestyle choice has on their health.
  • We analysed the target market, audience sentiment and current interactions on social, to build a creative and seeding strategy that had Fitness First's measurable objectives built in.
  • The content featured five sets of identical twins, who all accurately represented Fitness Firsts brand guidelines and genuinely resonated with their values.
  • This content was relatable for both gym goers and non-gym goers, awakening a broader target audience's curiosity about how biological age compares to real age.

IMPACT

0
Views
0
Engagements
0
Campaign Reach
0
Web Traffic