- Increase awareness of exclusive trainer drops with key brands for Foot Lockers Week of Greatness.
- Engage the sneaker community and increase purchasing decisions within the community.
- Launch a YouTube brand channel as the campaign hub.
- Develop a series of story telling content, with leading social media influencers, to tell the story of what "Greatness" means to them and what "Greatness" is, in their chosen field.
- Each influencer would embody and represent a key trainer / brand, based on their talent and audience interests, ensuring maximum visibility and connection.
- Videos released sequentially to continue the conversation throughout the week, keeping audiences informed and aware of the new product lines.