Challenge

  • Increase awareness of exclusive trainer drops with key brands for Foot Lockers Week of Greatness.
  • Engage the sneaker community and increase purchasing decisions within the community.

Approach

  • Launch a YouTube brand channel as the campaign hub.
  • Develop a series of story telling content, with leading social media influencers, to tell the story of what "Greatness" means to them and what "Greatness" is, in their chosen field.
  • Each influencer would embody and represent a key trainer / brand, based on their talent and audience interests, ensuring maximum visibility and connection.
  • Videos released sequentially to continue the conversation throughout the week, keeping audiences informed and aware of the new product lines. 

Results

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YT VIEWS
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YT SUBS
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TOTAL VIEWS