Challenge

  • Put in place a multi market influencer portfolio to support 5 product launches globally from strategy to operations.
  • Building brand awareness and tap into culture to help make Huawei cool and appealing to its target audience as well as extinguishing consumer fears around lack of quality from China based brands. 

Approach

  • Insight driven deep dive to put in place a comprehensive 12 month, multi-market influencer program mapping Huawei brand values and device USP’s to the most appropriate influencers broken down by market/audience.
  • Leveraged social listening and data analytics capabilities to map out where the brand was positioned, compared to its competitors.
  • Provided Huawei with a single point of contact, allowing them to outsource all influencer related operations including scheduling and admin. 

Results

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