Challenge

  • To celebrate the one year anniversary of the Last Empire War Z mobile game with a bang by creating a high octane series of viral videos and distributing it across social media.
  • To create buzz around the game and add originality and a cool edge to it by associating it with the Parkour community and culture taste makers. 

Approach

  • We developed a strategy consisting of hero content with the aim of increasing, tapping into youth culture trends and ultimately encouraging installs.
  • Campaign Management - End ot end management including creative, storyboarding, production, seeding and reporting.
  • Analytics - Comprehensive reporting including reach/views/impressions and ultimately downloads.

IMPACT

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Global Views
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Engagments
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Social Shares
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Content Placements