The entrepreneurial journey continues, today we leave Paris and fly to China for Business. In this episode, we discuss Advertising in 2017 and how to capture an audience’s attention, through content that means something to them. We discuss the landscape of advertising in markets around the world, are brands making the same mistakes everywhere or are markets more advanced than others?
As we take off and head to the other side of the world, we have a number of meetings in China. If we miss any of the connecting flights, we could miss one, two or maybe all of them...so it could be a wasted trip. We’re always learning and as we head to China, we’re looking forward to continuing that education to understand advertising in different perspectives and cultures.