Advertising is dead, it's failing and needs to change. In this episode, we talk about the advertising industry going through some big changes and what brands can do to win. In the big shift from the broadcast to the audience era the conventional advertising model no longer works. In many aspects “advertising” is broken but helping brands navigate through the terrain isn’t always easy.
Again we document it all in an effort to share with you what it’s like to be on the ground with our clients, mediating difficult situations on the entrepreneurial journey.