How to know when an Influencer has fake followers?

instagram fake followers

In a world where you can click your mouse a few times and legally buy yourself the title of Lord or Lady, it’s no wonder Instagram users have succumb to utilising virtual fakery to boost their egos and, more audaciously, their brand deals.

Fake followers, likes and comments are on the rise in the Instagram space, with brands often losing out to influencers claiming they have a larger following than they actually do. Often purchasing them in their thousands, an influencer or a brand has the opportunity to increase their ‘audience’ with little more than a direct debit. With Instagram attempting to clamp down on those providing these fraudulent marketing schemes, brands are increasingly savvy when it comes to identifying those faking it. For those less in the know, there are some easy ways to spot the authenticity of a user’s followers:

Engagement rates

Despite a large following, a user’s posts might not be receiving the likes and comments you would expect for someone of their size. The reason? Their followers might not even exist! Engagement rate is simply the average number of engagements an influencer gets per post, divided by their number of followers, and multiplied by 100 to give a percentage. If this number is less than 1%, you can almost guarantee that a portion of their followers are bought bots.

Comments

Ever see photos spammed with emojis and generic comments such as ‘cool pic’ or ‘love this’? This is a tell-tale sign that the remarks are automated and are not posted by genuine followers. Fake engagers aren’t paid to make the comments sound authentic and personal – they’re designed to increase the popularity of a photo by creating a sense of buzz around it. As technology develops, companies, such as US based Dovetale, are helping businesses identify these types of bots and shut pages down. However, the boost in awareness surrounding this type of fraudulence is helping everyday users recognise it themselves.

Growth in their following

If followers are purchased, the non-organic growth of a page is easy to identify as it will highlight itself as a spike in their data, whereas genuine growth will run on a consistent trend line. There are a few exceptions to this, for example, if an influencer was involved in a viral piece of content this may rapidly increase their following, but more often than not, growth will be steady.

Follower location

Although this information can be difficult to source, follower location can be a huge giveaway when it comes to fake followers. If a UK-based influencer has their largest audience in the Middle East, the misalignment could well be a revealing piece of demographical data. Understanding a brand’s target audience in relation to their product or brand message helps identify followers that would not be invested in a user’s content.

While the short-term gain of brand deals and momentary popularity might seem appealing to some Instagram users, it clearly undermines their genuine influence and authenticity. While you might not be able to identify every faker out there, be sure to have a quick read of their comments to suss out anyone trying to pull a fast one!

From Intern to Account Manager - A Socially Powerful Story....

socially powerful careers story

Meet the Team: From Intern to Account Manager

At Socially Powerful we look to source and develop the most innovative and creative minds. Situated in a rapidly changing and evolving landscape, we firmly believe fresh and innovative perspectives are key to driving growth and developing as a business. We asked one of our former interns to share their experience of starting in a start-up.

Coralie, one of our first interns, started in July 2017 after graduating from the University of Essex with a degree in Language and Linguistics. Now an Account Manager, Coralie is one of our driving forces in business development and plays a vital role in mentoring our new talent.

What initially attracted you to Socially Powerful?

The week after graduation I received an invitation to come for an interview. I had always wanted to be involved with digital marketing, my friend had previously undertaken an internship with Google and then moved to a smaller agency. She told me that the industry was great and the work environment supportive. I researched the company through their vlog and social media and found it looked like a fun place to work and was drawn to the varied workload. One moment they were off travelling, pitching to new clients and the next minute out managing influencers.

What have you learnt from your time with Socially Powerful and what has been your most valuable lesson?

A hell of a lot. I had never studied any form of marketing at University so had limited knowledge on the industry and especially influencer marketing, it’s such a new space. Skill wise I have learnt how to organise and prioritise. Our workload varies and at times can be quite substantial so these capabilities have been necessary to avoid running out of hours. One of my most valuable lessons would be confidence; if you believe in what you are saying so will others. The way in which you put things across can be so important.

What ways do you think working in a start-up differs from larger companies?

First of all, you get the unique opportunity to see every aspect of the business; be it contract negotiation to pitching to clients. It’s a great platform to build confidence and become an all-rounder. We also have a lot more input when it comes to creatives than  we would in larger companies, it doesn’t matter if you are the director or the intern the best and most inventive idea will win and be put forward to the client. In a start-up you are going to have to work make a difference, but this is what makes it so rewarding.

Any advice for people looking to go into influencer marketing?


Have patience. You need to remember that influencers are just people, some of whom who have other priorities and may make mistakes. Learning to prepare for any issues before they arise is vital. As the main point of contact between the client and influencer, you need to communicate to the client that the influencers are not actors but creators themselves. This authenticity is what makes influencer marketing so great and is what gives the brand a unique platform.

If you were an influencer, what would your name and passion be?

My name would be Cheesy Pits and I would be a food influencer. All I eat in the office is cheese and pitta bread, so it makes sense to dedicate my internet presence to the cause.

If you are interested in kicking off a career with us and feel that you would be a good fit for our team please do not hesitate to get in contact: georgia@sociallypowerfulmedia.com

 

Instagram - the integral part of a fashion brands social media strategy?

instagram fashion strategy influencer marketing

Instagram has quickly become an integral part of the social media strategy utilised by fashion brands. With its simplistic format, eye-catching photography and total creative freedom, it is a tool to showcase the best clothing pieces designers have to offer in an accessible and authentic way. But is its rapid growth and universality shifting the fashion industry from an art form that requires years to master to a free-for-all for all aspiring fashionistas?

Launched in 2010, Instagram now has over 800 million monthly users and appears to be growing at a rate that will see it hit 1 billion by the end of the year. Its global reach allows users to present trends in a saturated market without becoming repetitive, and the variation of posts enables individuals to create a brand identity that their followers can recognise. It's become increasingly obvious that for any brand to fully cement themselves as a key player in the world of fashion they require a strong presence on Instagram to drive of sales and overall brand awareness. Emphasis is placed on moments being 'Instagrammable' and brands take huge pride in creating an Instagram feed that not only looks beautiful but persuades the user to purchase their products over a competitors. 

Instagram has become a platform of opportunity with more and more homegrown brands using it as a place to generate attention - and income - from their products. Similarly, established brands are aware that it has a huge influence over consumer sales. Official Instagram figures indicated that 1 in 3 of its users has bought an item of clothing after discovering it on their feed. Using photoshoots and 'easy on the eye' flat lays to generate revenue is a tempting prospect for companies, who, when implementing an effective and strategised posting schedule, can add real value to their brand. Posting regularly, following trends and racking up the likes is a surefire way to convert posts into purchases. 

Using the application, fashion brands are easily able to connect with thousands of influencers who have a significant impact on their own followers' buying choices. Not only can the brand create a direct line between themselves and the consumer, but by paying influencers to promote their products, they're able to further increase their reach. There is concern within the fashion industry that Instagram is facilitating a new age of fashion branding where ever-changing trends are increasingly accessible and brand exposure makes way for cheaply made 'dupes'. It is, however, difficult to deny the opportunities the platform creates for brands to identify trends and meet consumer demands accordingly. 

A huge benefit of Instagram for fashion brands is the means of communication between them and their customers. Having a comments section allows for instant feedback on products, as well as customers being given an opportunity to seek customer service support. Building trust, particularly as a new brand, is vital in retaining customers and generating new sales, so this open line of communication seemingly adds to the customer experience. 

It's undeniable that Instagram has made a big impact on the fashion industry. Instagram brands might not be a sustainable alternative to traditionally marketed fashion labels, but creating your brand from your fingertips has certainly never been easier. 

instagram fashion influencer marketing blog

How to measure sentiment in Influencer Marketing?

how to measure sentiment with influencer marketing

In the past few posts we have highlighted the power of influencer marketing in this new social media age and how you can measure its effectiveness. When negotiating with agencies specialised in social, you’ll undoubtedly hear terms such as reach, engagement or sentiment analysis – all three holy grails to qualm nerves and measure branding success (if you’re unfamiliar with these, check out our post below!).

The latter, sentiment analysis, is a buzzword that has taken the online marketing scene by storm. Here we break it down for you by explaining what is meant by sentiment analysis, why it’s important, how it can be measured, and how we at Socially Powerful use it to inform our campaigns.

What is sentiment analysis?

Social media platforms have drastically changed the relationship between producer and consumer. The top-down one-way channel of communication common to traditional media has been torn down by UGC, opening up dynamic spaces for consumers to collectively and individually voice their opinions on brands. This, in turn, has made it far easier to understand how your target audience feel about your product and/or your marketing strategy, whether that be through the like/dislike ratio, influencer story polls or (and this is the most fruitful) the comment section. While engagement is a useful metric to gauge a post’s relative popularity or the amount of interest it peaked, sentiment analysis allows you to further refine and optimise your content strategies to effectively maximise ROI.

So why doesn’t everyone carry out sentiment analysis?

They do. Sentiment analysis is featured as a metric on many social media insight tools used by agencies – hence its buzz on the marketing scene. However, often these metrics are used without fully understanding how they work. Some rely on the like/dislike ratio mentioned above. Other more specialised analyses will examine the language used in the comment section, and here is where the problems arise.

Sentiment and opinions are highly subjective and open to interpretation. As such, the grammatical and syntactical conventions used to express positive or negative emotions are hard to generalise with precision.  To circumvent this, some tools such as LIWC use sentiment lexica, i.e. list of words organised by their bipolar semantic orientation (positive/negative). However, this offers only a crude interpretation of language, which ignores the intensity of a certain sentiment or the contextuality in which words are used – a feature particularly crucial as words often have multiple meanings. Even tools that incorporate valence scores for intensity (e.g. VADER) ignore the lexical features native and ubiquitous in UGC like acronyms, emojis and slang.

Other more recent attempts at sentiment analysis (e.g. Naïve Bayers classifier, Support Vector Machines, etc.) have made use of growing expertise in machine learning and natural language processing to learn and identify sentiment-relevant features of text. However, the issue with such tools and UGC is that they require large sets of validated training data which represents as many of the lexical features as possible. Such data sets of UGC are hard to acquire due to the spare and short nature of text on social media.

How then does Socially Powerful analyse sentiment?

Here at Socially Powerful we understand why sentiment analysis is hard and we, therefore, like to do everything in-house to ensure the highest degree of quality and certainty for our clients. We carry out our own comprehensive sentiment analysis, integrating easily identifiable metrics such as like/dislikes and influencer polls, validated sentiment analysis tools and analyses of multiple samples in comment sections, carried out by different expert analysts. This way ensures we cover the drawbacks of each method. It also means we can be more creative and offer a more fine-grained bespoke analysis for each piece of content.

Why is this important?

Thinking back to last year’s Pepsi-Kendall Jenner advert provides a perfect example of the importance of sentiment analysis. Viewing it on the basis of engagement, the advert was a huge success. However, as everyone knows by now, it drew widespread criticism from around the globe for its insensitive and farcical content.

Kendall Jenner Pepsi influencer marketing.jpg

In influencer marketing, for example, an influencer may post to Instagram holding the product in hand so that it gains exposure to their followers. Any of the sentiment analysis tools mentioned above will then analyse the language in the comment section to get a rough picture of how it has been received. However, going the extra step allows us to fully understand whether the positive or negative sentiment recorded is actually directed towards the product or just other features of the post (i.e. outifts, quality of photo, background, etc.) – if the latter is the case then it is classified as neutral. In other words, it allows us to fully understand the context in which views are expressed, because ultimately it is that context that shapes our opinions.

 

 

 

 

 

Influencer Marketing Strategy - DOING IT RIGHT!

influencer marketing strategy

Influencer marketing is here to stay. More than half of marketers within brands have had experience with Influencer Marketing and these figures are only going to keep rising. It’s not enough to just simply “do” Influencer Marketing, you need to have a strategy in place that’s going to deliver an ROI for your brand or business. Aimlessly partnering with Influencers and having a scattergun approach will not work, it’ll fail, and it won’t be an effective use of your marketing budget. However, do Influencer Marketing right and the stats back up the ROI “On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing”

We’re here today, to talk about the right way to do Influencer Marketing and how to implement a fool-proof strategy for your brand, moving forward.

Understand your objectives.

First and foremost, before you do anything else, you need to understand what your objectives are, what are you looking to achieve and what will Influencer Marketing deliver? You need a measurable goal. Whether that’s awareness, engagements, sentiment, views on content or sales, figure out what you want to do. Once you have the goal, you’ll be in a better position to understand what types of influencers you want to work with, as certain influencers will deliver different returns.

Understand your audience.

From here, you now look into understanding your audience. What are they interested in? What do they care about? What do they want from your brand? Who do they follow? What social platforms are they active on? Once you have figured this out, you’ll understand what influences your audience’s behaviour and you’ll know why they buy your product or at least have an interest!

Finding the right influencers.

Now, here comes the key element to any successful influencer campaign. Finding the right influencers. To find the right influencers is tricky, especially if you don’t know where to look and the industry is completely alien to you. You can either do this yourself, or you can contact us (if you haven’t already for the previous stages) and we will add our special sauce into the mix, removing the arduous process and headaches of finding the right influencers for the campaign.

Understand the influencers audience and brand.

Once you’ve found the right influencers, then comes the due diligence of understanding their brand. Influencers have an individual style, some have strong opinions and they have built their following from 0, they know what’ll work, so respect their input. As a brand, you need to understand the type of content they produce, what their audience engage with best and what they can deliver for you in terms of ROI. The key is to keep the content authentic, don’t force it, then you’ll bring value to the influencer and their audience, resulting in a better campaign performance.

Look for long-term relationships.

You’ll see many influencers endorsing different products and categories every day. Those that do this, lose credibility and the influencer's audience will start to call them out as they are constantly being fed mixed messages. A strong partnership is formed with an influencer when they really believe about the product and the brand. Brands should always look for long-term relationships over one-off posts or collaborations. With long-term partnership where you grow together, the campaigns are authentic, the audience feels the value of the brand and the brand fits with the influencers life.

Track the success.

From here, you can then start to pull together the campaign creative, the KPI’s and the content that’s going to work for the influencer, as well as your brand. Once the campaign goes live, track the content and performance relentlessly against your KPI’s, understand what works and quickly change things that aren’t. Once you’ve collected all the campaign data, see if it’s met your expectations and measure the ROI.

Remember, the best influencers are the ones who already consume, use and talk about your brand.

influencer marketing strategy blog

"As a marketing tool, Influencer Marketing is a great platform to advertise"

Today, we caught up with Yogita Agarwal, an Influencer based in India, who has been growing her following for a number of years. Yogita now blogs full-time, mainly about fashion and she creates looks that her followers are interested in. We spoke to Yogita about her career as an influencer, the brands she's been working with and what the outlook for the future of Influencer Marketing. E

Don't forget to follow her on Instagram here!

 
DSC_1158-01.JPEG
 

Could you tell us a little bit about your background and how you started to build a following?

I am just a normal girl who had to take it from the scratch. I started with no following at all and no family background in blogging. It was tough in the beginning to build followers , to create content my followers would like but gradually it all started to fall in place. I started to build followers slowly and steadily. 

I was an admin for a shout-out page and when I used to look at the shout outs it kind of hit me that I too can start working in this field. There were many bloggers who asked for shout outs and that's when I came to know about blogging in general. 

Is this something you do full-time?

Yes, as of now blogging is something I so full time as it really asks for long hours of work. We hardly have time for anything once we get into this line. The shoots take up a lot of time and then there is a lot of editing. It takes a lot to stand where we are standing right now. 

What sort of content do you create and what content works best with your audience?

I am a fashion blogger. I recreate fashion looks which is quite liked by my followers. Small things that help me connect better with my audience also are a great help. 

What would you define Influencer Marketing as?

It's a vast field for anyone these day. With the growing market the influencers have a great chance to excel in whatever expect they want to. As a marketing tool it's a great platform to advertise. In the beginning I didn't know I would get to earn money but gradually I started to make some amount out of it. It's not huge but I am sure soon it will be good enough. 

What brands have you worked with so far? 

So far I have worked with Myntra, All about you by Deepika Padokone, Speedo,  Daniel Wellington,  Namzish, Oppo, Cutie,  Dr. Tvacha, Rajkumari Fashions, Unlimited Store,  Global desi, Stalk buy love and so many more to count. 

How do you think Influencer Marketing will evolve over the next 12 months?

In the coming 12 months the influencer market is going to evolve at a rapid fast speed. More and more people are becoming aware. Due to social media the market is going upscale every moment. People are beginning to learn it's importance. 

How has the Influencer world evolved since you began?

When I stared the influencer market wasn't that huge but slowly the market has turned out to be growing very fast all thanks to the social media. It's a nice scale To help earn followers . It's a great marketing platform to advertise for brands. 

How do you feel brands are working with Influencers?

There are so many influencers in the market that it has become difficult for them to know who is genuinely working hard and who is earning followers by some other means. 

Though the brands are doing a great job by targeting more and more influencers and giving more people a chance. 

Have you seen any brands that you feel are doing great work with Influencers?

Yes,  there are so many brands that are doing a great work with influencer. Both benefit each other in some way or the other. These collaborations help both the brand and the influencer. 

People become more interested in purchasing the stuff that we wear and it helps the brand increase their sales. 

Do you use any software to help create content?

Yes,  there are many softwares that help me in creating content. 

Not all pictures can be uploaded without editing and no video can be uploaded without proper clip editing. 

How do you balance your online life with offline?

To be honest it's quite a task. Once you become famous it becomes really difficult to manage the two. Your personal life no longer remains personal and the people become interested in knowing you better.

For that you have to share many details online which you might not want to. Blogging leaves us with no time and it's really hard to have a personal life. People get attracted to your profile when you share personal knowledge with them. Honestly it takes a lot be a blogger. 

Which influencers inspire you and look up to?

There is no doubt in this one. The influencer that inspires me the most is Santoshi Shetty.

If you could work with any brand, who would that be?

Surely Nike and Addidas and so many more brands as such. 

Tell us something about you that people might not know?

The life of a blogger is like an open book. We have nothing to hide from the audience. One thing that people don't know about me as a person is that I don't like putting on makeup but our job profile we need to put it on and there is no other feeling than getting off makeup after you are done with a shoot. I am also a crazy, fun loving,  person. 

What’s your favourite social platform and why?

My favourite  platform is instagram as it gives more opportunities Tu us bloggers. It helps us build more audience. 

Where do you want to take your career as an Influencer?

In the the near future I want myself to have a bright future in blogging as well as I want to try my hand at acting. These two things are something I want in life and as an influencer I want myself to be a well known blogger. 

I hope I will be able to manage the two simultaneously.

Samantha Russell - "I didn’t know anyone in the city and was curious to learn more about my surroundings"

Today we caught up with Samantha Russell, an Influencer from the USA who's now living in London. Samantha's predominantly on Instagram and began creating content when she first moved to London two years ago and is known for her distinct and colourful style! Check out what she had to say about growing her following and the Influencer Marketing industry below!

 
Sam Russell.jpg
 

Tell us about you, your background and how you came to start on social media?

My start on Instagram was somewhat an accident! When I moved to London 2 years ago I didn’t know anyone in the city and was curious to learn more about my surroundings. I started following London geotags and hashtags on Instagram as a way to learn about cool spots around London, and eventually, I went to visit them and snap my own photos. Before I knew it, my account had grown and evolved into what it is today.

Tell us about what you do on your social channels? 

My Instagram account focuses on fun photography, vibrant colors, travel and style! I have a full-time corporate job in London, but my Instagram page focuses on my passions in my personal life.

Sum up your what you do in 5 words?

Travel in style and colour!

What social channel are you most passionate about and why?

Instagram is where you can find me! I like connecting with people and seeing how they turn ideas into photos. It’s a new form of art and I enjoy getting creative with it!

How often do you post and update your audience? What content works best for you?

I post about 4-5 times a week. I don’t want to inundate my audience with too many posts, but I also want to continuously provide interesting, bold, and new content. It seems vibrant posts of me in interesting locations are the most liked!

When did you first start seeing you were building a following? How quickly have you grown your following?

When I first moved to London, I was using Instagram as a general user, and only had 500 followers! When I started spending more time in the app and experimenting with my own photos and editing skills, I quickly saw a response. I’ve grown to over 60k followers in just under 2 years.

How do you stand out on social media? What makes you different?

I try to keep Instagram fun and am not pressured to be like everyone else. So many fashion/travel influencers have beautiful photos, but many of them seem the same to me (the same Lightroom filters, the same pose, the same comments...) I am not afraid to take risks and be BOLD in my photography, which is what I think makes me stand out! When people see a colourful, fun, stylish photo, I want them to automatically associate it with me and my personality ☺

What does your typical day look like?

I’m a working girl! But I still make time for my followers. On my commute into the office I usually respond to comments from the previous day, and interact with other users on the platform. I’ll also take 30 min or so during lunch, and then again when I leave the office. On the weekends I am exploring new places and taking more awesome photos!

Are you friends with other influencers?

Yes! Instagram has been a great way to connect with other influencers and make new friends in a new city! It’s also a great way to learn from others and be exposed to other view points and ideas.

Which influencers do you admire? Why?

@Dashleyworldtour – A fun travel couple I met while travelling! We’ve stayed in touch and I love their creative approach to photography.

@Leahshoup – She seems to connect well with her followers and is very active!

@this.is.the.milk – Beautiful photography and captions that make me laugh out loud! She’s passionate about Spain and travel and you can easily see that from her IG and her blog.

@theblondiewanderer – An Argentine abroad who takes stunning photos! She connects well with her followers and has really developed a micro community.

What are your ambitions with social media? Where do you want to take it?

I hope to cross 100k+ and be able to reach more people! I want to inspire people to be happy in whatever lifestyle they choose, and that travel doesn’t have to be out of reach. I’m all about happy vibes and just hope I can bring a smile to people’s faces on a regular basis ☺

What do you enjoy most about social media?

Connecting with people! That is the ultimate goal of social media, isn’t it? Staying connected no matter where you are in the world.

How do you think brands are working with influencers at the moment?

I think brands have realized that in order to capture the attention of people nowadays, they need to get on your phone! That’s why so many brands have turned to influencer marketing and why I think it’s working so well. I think this trend will only continue to grow.

What brands have you worked with? 

Daniel Wellington

Ace Hotel New Orleans

Sunnylife

Bubbleology

Pure Boats Amsterdam

Travelling to Portugal

Tiare Hawaii

BallieBallerson

Do you use any tools to help you with your content? 

The photoshop apps are my best friend! Lightroom and Photoshop Fix are two of my favourites, along with Snapseed.

What’s the piece of content you’ve created you’re most proud of? Why? 

https://www.instagram.com/p/Bc5B3RbHFhI/

I believe this photo perfectly embodies ME – fun, stylish, colourful and HAPPY! That’s the feeling I hope to instil in my followers with every post.

What do you see as the future for Influencer Marketing? How will it evolve?

I think brands will greatly increase their influencer marketing campaigns. That also means that the competition among influencers will become harder and will force influencers to stay on top of their content.

Where can people follow you? 

Please follow me on Instagram @thecolorsofsam! >> https://www.instagram.com/thecolorsofsam/

 

Kyra Weston - "I love YouTube because I find film challenging yet exciting!  "

Today we caught up with Kyra Weston, a freelance creator from Calgary, Canada. Kyra noticed her following started to grow when she went travelling for six months and hasn't looked back since. Check out what Kyra had to say in our latest Influencer blog!

 
kyra-weston-influencer-blog
 

Tell us about you, your background and how you came to start on social media?

I’ve always loved social media. I began with using Instagram to post my photographs taken while I travelled. As I grew my passion for photography and film, my Instagram became the key platform to showcase my work. It has only grown from there.

Tell us about what you do on your social channels? 

I currently work as a freelance photographer, content creator and videographer. I provide creative services to clients. The services that I do for clients greatly assists with my own personal social influence. I create inspirational travel content through high-end dreamy imagery and video.

Sum up what you do in 5 words?

Travel, Photography, Videography, Style, Inspiration

What social channel are you most passionate about and why?

I would say that I am most passionate about Instagram, because I am a photographer and love posting my images. Secondly, I would say I love YouTube because I find film challenging yet exciting!  

How often do you post and update your audience? What content works best for you?

My travel content works best for me. I post every other day and try to update my audience as frequently as possible.

When did you first start seeing you were building a following? How quickly have you grown your following?

I started to see my audience grow last year when I decided to travel for six months. I have grown my following by 10k in only 4 months.

How do you stand out on social media? What makes you different?

I’m different because I want to inspire others through travel. I want to showcase high-end imagery that urges my audience to experience the world and new cultures.

What does your typical day look like?

A typical day in my life starts off with coffee and checking my Instagram feed. Once I’ve been updated, I get ready to get to work. By 4 pm I typically come home and work on my side hustles, including my social media and blog. There’s a lot of work to do in my life, but I certainly don’t pass up on play. On weekends, I am always shooting, planning upcoming trips or finding new events and restaurants to go to with friends.

Are you friends with other influencers?

Yes, I am friends with other influencers. I feel as though I have a lot in common with other influencers.

Which influencers do you admire? Why?

I admire Gypsea Lust (@gypsea_lust), Do You Travel (@doyoutravel), Taylor Cut Films (@taylorcutfilms), Sam Kolder (@sam_kolder), Janni Deler (@jannid).

All of these influencers travel and use exceptional film/videography in their content. I am constantly inspired by them to push my limit as a videographer/photographer/content creator.


What are your ambitions with social media? Where do you want to take it?

My goal is to grow my audience to a point where I can earn a full-time income by creating exceptional content for travel brands. I also want to use my influence to help ocean conservation by creating an e-commerce clothing store that donates proceeds to cleaning up our oceans.

What do you enjoy most about social media?

I love that I can make it what I want. I can be as creative as possible, and share my unique voice.

What do you think of using social media for good-cause? 

I love that! This is a large portion of why I want to grow my audience. I hope that with my e-commerce store, I can give back to ocean conservation.

How do you think brands are working with influencers at the moment?

I believe brands are shifting towards using influencers because it is the most accessible form of advertising. People love to be inspired by other people, and brands know that. I believe that we are all shifting towards the film, and brands are using content creators to help them communicate their messages in a creative, inspiring way.

What brands have you worked with? 

Google: https://www.kyrawestonblog.com/blog/2017/12/5/traveling-to-puerto-vallarta-mexico-with-the-google-pixel-2  

Accor Hotel Group: https://www.kyrawestonblog.com/blog/2017/12/27/o8vd0bveamgjhtq0qcy3x55sxsjsay

World Wide Adventure Guides: https://www.youtube.com/watch?v=wobsBoucIbs

Medium Watches: https://www.instagram.com/p/BREGze2hhRv/?taken-by=kyraweston

101 Watches: https://www.instagram.com/p/BIvYJhEgFkc/?taken-by=kyraweston

Do you use any tools to help you with your content? 

Yes, I use Lightroom for editing my photographs, Premiere Pro for editing my video content, Canva for Pinterest posts, Squarespace for blogging, Grammarly for proofreading, Evernote for blog writing.

What’s the piece of content you’ve created you’re most proud of? Why? 

I am most proud of my Maldives travel video: https://www.youtube.com/watch?v=v8clOn33Ibo

I am proud of this video because it helped me grow as a videographer. I spent countless of hours learning as much as I could from some of the best videographers like Sam Kolder, Taylor Cut Films and Rory Kramer. I really applied myself to achieve creative post-production quality.  

What do you see as the future for Influencer Marketing? How will it evolve?

I believe that we are shifting more towards video content. I believe that influencer marketing will be the essential way to advertise, and it will only grow from here.

Where can people follow you? 

Instagram: @kyraweston

Blog: www.kyrawestonblog.com

YouTube: https://www.youtube.com/channel/UCuPEuZchwFrqAyTyFxZxSAw

Twitter: https://twitter.com/kyrawestonblog

Facebook: https://www.facebook.com/kyrawestonblog

Bloglovin: https://www.bloglovin.com/blogs/kyra-weston-blog-18777369