How to know when an Influencer has fake followers?

instagram fake followers

In a world where you can click your mouse a few times and legally buy yourself the title of Lord or Lady, it’s no wonder Instagram users have succumb to utilising virtual fakery to boost their egos and, more audaciously, their brand deals.

Fake followers, likes and comments are on the rise in the Instagram space, with brands often losing out to influencers claiming they have a larger following than they actually do. Often purchasing them in their thousands, an influencer or a brand has the opportunity to increase their ‘audience’ with little more than a direct debit. With Instagram attempting to clamp down on those providing these fraudulent marketing schemes, brands are increasingly savvy when it comes to identifying those faking it. For those less in the know, there are some easy ways to spot the authenticity of a user’s followers:

Engagement rates

Despite a large following, a user’s posts might not be receiving the likes and comments you would expect for someone of their size. The reason? Their followers might not even exist! Engagement rate is simply the average number of engagements an influencer gets per post, divided by their number of followers, and multiplied by 100 to give a percentage. If this number is less than 1%, you can almost guarantee that a portion of their followers are bought bots.

Comments

Ever see photos spammed with emojis and generic comments such as ‘cool pic’ or ‘love this’? This is a tell-tale sign that the remarks are automated and are not posted by genuine followers. Fake engagers aren’t paid to make the comments sound authentic and personal – they’re designed to increase the popularity of a photo by creating a sense of buzz around it. As technology develops, companies, such as US based Dovetale, are helping businesses identify these types of bots and shut pages down. However, the boost in awareness surrounding this type of fraudulence is helping everyday users recognise it themselves.

Growth in their following

If followers are purchased, the non-organic growth of a page is easy to identify as it will highlight itself as a spike in their data, whereas genuine growth will run on a consistent trend line. There are a few exceptions to this, for example, if an influencer was involved in a viral piece of content this may rapidly increase their following, but more often than not, growth will be steady.

Follower location

Although this information can be difficult to source, follower location can be a huge giveaway when it comes to fake followers. If a UK-based influencer has their largest audience in the Middle East, the misalignment could well be a revealing piece of demographical data. Understanding a brand’s target audience in relation to their product or brand message helps identify followers that would not be invested in a user’s content.

While the short-term gain of brand deals and momentary popularity might seem appealing to some Instagram users, it clearly undermines their genuine influence and authenticity. While you might not be able to identify every faker out there, be sure to have a quick read of their comments to suss out anyone trying to pull a fast one!

From Intern to Account Manager - A Socially Powerful Story....

socially powerful careers story

Meet the Team: From Intern to Account Manager

At Socially Powerful we look to source and develop the most innovative and creative minds. Situated in a rapidly changing and evolving landscape, we firmly believe fresh and innovative perspectives are key to driving growth and developing as a business. We asked one of our former interns to share their experience of starting in a start-up.

Coralie, one of our first interns, started in July 2017 after graduating from the University of Essex with a degree in Language and Linguistics. Now an Account Manager, Coralie is one of our driving forces in business development and plays a vital role in mentoring our new talent.

What initially attracted you to Socially Powerful?

The week after graduation I received an invitation to come for an interview. I had always wanted to be involved with digital marketing, my friend had previously undertaken an internship with Google and then moved to a smaller agency. She told me that the industry was great and the work environment supportive. I researched the company through their vlog and social media and found it looked like a fun place to work and was drawn to the varied workload. One moment they were off travelling, pitching to new clients and the next minute out managing influencers.

What have you learnt from your time with Socially Powerful and what has been your most valuable lesson?

A hell of a lot. I had never studied any form of marketing at University so had limited knowledge on the industry and especially influencer marketing, it’s such a new space. Skill wise I have learnt how to organise and prioritise. Our workload varies and at times can be quite substantial so these capabilities have been necessary to avoid running out of hours. One of my most valuable lessons would be confidence; if you believe in what you are saying so will others. The way in which you put things across can be so important.

What ways do you think working in a start-up differs from larger companies?

First of all, you get the unique opportunity to see every aspect of the business; be it contract negotiation to pitching to clients. It’s a great platform to build confidence and become an all-rounder. We also have a lot more input when it comes to creatives than  we would in larger companies, it doesn’t matter if you are the director or the intern the best and most inventive idea will win and be put forward to the client. In a start-up you are going to have to work make a difference, but this is what makes it so rewarding.

Any advice for people looking to go into influencer marketing?


Have patience. You need to remember that influencers are just people, some of whom who have other priorities and may make mistakes. Learning to prepare for any issues before they arise is vital. As the main point of contact between the client and influencer, you need to communicate to the client that the influencers are not actors but creators themselves. This authenticity is what makes influencer marketing so great and is what gives the brand a unique platform.

If you were an influencer, what would your name and passion be?

My name would be Cheesy Pits and I would be a food influencer. All I eat in the office is cheese and pitta bread, so it makes sense to dedicate my internet presence to the cause.

If you are interested in kicking off a career with us and feel that you would be a good fit for our team please do not hesitate to get in contact: georgia@sociallypowerfulmedia.com

 

How to measure sentiment in Influencer Marketing?

how to measure sentiment with influencer marketing

In the past few posts we have highlighted the power of influencer marketing in this new social media age and how you can measure its effectiveness. When negotiating with agencies specialised in social, you’ll undoubtedly hear terms such as reach, engagement or sentiment analysis – all three holy grails to qualm nerves and measure branding success (if you’re unfamiliar with these, check out our post below!).

The latter, sentiment analysis, is a buzzword that has taken the online marketing scene by storm. Here we break it down for you by explaining what is meant by sentiment analysis, why it’s important, how it can be measured, and how we at Socially Powerful use it to inform our campaigns.

What is sentiment analysis?

Social media platforms have drastically changed the relationship between producer and consumer. The top-down one-way channel of communication common to traditional media has been torn down by UGC, opening up dynamic spaces for consumers to collectively and individually voice their opinions on brands. This, in turn, has made it far easier to understand how your target audience feel about your product and/or your marketing strategy, whether that be through the like/dislike ratio, influencer story polls or (and this is the most fruitful) the comment section. While engagement is a useful metric to gauge a post’s relative popularity or the amount of interest it peaked, sentiment analysis allows you to further refine and optimise your content strategies to effectively maximise ROI.

So why doesn’t everyone carry out sentiment analysis?

They do. Sentiment analysis is featured as a metric on many social media insight tools used by agencies – hence its buzz on the marketing scene. However, often these metrics are used without fully understanding how they work. Some rely on the like/dislike ratio mentioned above. Other more specialised analyses will examine the language used in the comment section, and here is where the problems arise.

Sentiment and opinions are highly subjective and open to interpretation. As such, the grammatical and syntactical conventions used to express positive or negative emotions are hard to generalise with precision.  To circumvent this, some tools such as LIWC use sentiment lexica, i.e. list of words organised by their bipolar semantic orientation (positive/negative). However, this offers only a crude interpretation of language, which ignores the intensity of a certain sentiment or the contextuality in which words are used – a feature particularly crucial as words often have multiple meanings. Even tools that incorporate valence scores for intensity (e.g. VADER) ignore the lexical features native and ubiquitous in UGC like acronyms, emojis and slang.

Other more recent attempts at sentiment analysis (e.g. Naïve Bayers classifier, Support Vector Machines, etc.) have made use of growing expertise in machine learning and natural language processing to learn and identify sentiment-relevant features of text. However, the issue with such tools and UGC is that they require large sets of validated training data which represents as many of the lexical features as possible. Such data sets of UGC are hard to acquire due to the spare and short nature of text on social media.

How then does Socially Powerful analyse sentiment?

Here at Socially Powerful we understand why sentiment analysis is hard and we, therefore, like to do everything in-house to ensure the highest degree of quality and certainty for our clients. We carry out our own comprehensive sentiment analysis, integrating easily identifiable metrics such as like/dislikes and influencer polls, validated sentiment analysis tools and analyses of multiple samples in comment sections, carried out by different expert analysts. This way ensures we cover the drawbacks of each method. It also means we can be more creative and offer a more fine-grained bespoke analysis for each piece of content.

Why is this important?

Thinking back to last year’s Pepsi-Kendall Jenner advert provides a perfect example of the importance of sentiment analysis. Viewing it on the basis of engagement, the advert was a huge success. However, as everyone knows by now, it drew widespread criticism from around the globe for its insensitive and farcical content.

Kendall Jenner Pepsi influencer marketing.jpg

In influencer marketing, for example, an influencer may post to Instagram holding the product in hand so that it gains exposure to their followers. Any of the sentiment analysis tools mentioned above will then analyse the language in the comment section to get a rough picture of how it has been received. However, going the extra step allows us to fully understand whether the positive or negative sentiment recorded is actually directed towards the product or just other features of the post (i.e. outifts, quality of photo, background, etc.) – if the latter is the case then it is classified as neutral. In other words, it allows us to fully understand the context in which views are expressed, because ultimately it is that context that shapes our opinions.

 

 

 

 

 

Influencer Marketing Strategy - DOING IT RIGHT!

influencer marketing strategy

Influencer marketing is here to stay. More than half of marketers within brands have had experience with Influencer Marketing and these figures are only going to keep rising. It’s not enough to just simply “do” Influencer Marketing, you need to have a strategy in place that’s going to deliver an ROI for your brand or business. Aimlessly partnering with Influencers and having a scattergun approach will not work, it’ll fail, and it won’t be an effective use of your marketing budget. However, do Influencer Marketing right and the stats back up the ROI “On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing”

We’re here today, to talk about the right way to do Influencer Marketing and how to implement a fool-proof strategy for your brand, moving forward.

Understand your objectives.

First and foremost, before you do anything else, you need to understand what your objectives are, what are you looking to achieve and what will Influencer Marketing deliver? You need a measurable goal. Whether that’s awareness, engagements, sentiment, views on content or sales, figure out what you want to do. Once you have the goal, you’ll be in a better position to understand what types of influencers you want to work with, as certain influencers will deliver different returns.

Understand your audience.

From here, you now look into understanding your audience. What are they interested in? What do they care about? What do they want from your brand? Who do they follow? What social platforms are they active on? Once you have figured this out, you’ll understand what influences your audience’s behaviour and you’ll know why they buy your product or at least have an interest!

Finding the right influencers.

Now, here comes the key element to any successful influencer campaign. Finding the right influencers. To find the right influencers is tricky, especially if you don’t know where to look and the industry is completely alien to you. You can either do this yourself, or you can contact us (if you haven’t already for the previous stages) and we will add our special sauce into the mix, removing the arduous process and headaches of finding the right influencers for the campaign.

Understand the influencers audience and brand.

Once you’ve found the right influencers, then comes the due diligence of understanding their brand. Influencers have an individual style, some have strong opinions and they have built their following from 0, they know what’ll work, so respect their input. As a brand, you need to understand the type of content they produce, what their audience engage with best and what they can deliver for you in terms of ROI. The key is to keep the content authentic, don’t force it, then you’ll bring value to the influencer and their audience, resulting in a better campaign performance.

Look for long-term relationships.

You’ll see many influencers endorsing different products and categories every day. Those that do this, lose credibility and the influencer's audience will start to call them out as they are constantly being fed mixed messages. A strong partnership is formed with an influencer when they really believe about the product and the brand. Brands should always look for long-term relationships over one-off posts or collaborations. With long-term partnership where you grow together, the campaigns are authentic, the audience feels the value of the brand and the brand fits with the influencers life.

Track the success.

From here, you can then start to pull together the campaign creative, the KPI’s and the content that’s going to work for the influencer, as well as your brand. Once the campaign goes live, track the content and performance relentlessly against your KPI’s, understand what works and quickly change things that aren’t. Once you’ve collected all the campaign data, see if it’s met your expectations and measure the ROI.

Remember, the best influencers are the ones who already consume, use and talk about your brand.

influencer marketing strategy blog

Kyra Weston - "I love YouTube because I find film challenging yet exciting!  "

Today we caught up with Kyra Weston, a freelance creator from Calgary, Canada. Kyra noticed her following started to grow when she went travelling for six months and hasn't looked back since. Check out what Kyra had to say in our latest Influencer blog!

 
kyra-weston-influencer-blog
 

Tell us about you, your background and how you came to start on social media?

I’ve always loved social media. I began with using Instagram to post my photographs taken while I travelled. As I grew my passion for photography and film, my Instagram became the key platform to showcase my work. It has only grown from there.

Tell us about what you do on your social channels? 

I currently work as a freelance photographer, content creator and videographer. I provide creative services to clients. The services that I do for clients greatly assists with my own personal social influence. I create inspirational travel content through high-end dreamy imagery and video.

Sum up what you do in 5 words?

Travel, Photography, Videography, Style, Inspiration

What social channel are you most passionate about and why?

I would say that I am most passionate about Instagram, because I am a photographer and love posting my images. Secondly, I would say I love YouTube because I find film challenging yet exciting!  

How often do you post and update your audience? What content works best for you?

My travel content works best for me. I post every other day and try to update my audience as frequently as possible.

When did you first start seeing you were building a following? How quickly have you grown your following?

I started to see my audience grow last year when I decided to travel for six months. I have grown my following by 10k in only 4 months.

How do you stand out on social media? What makes you different?

I’m different because I want to inspire others through travel. I want to showcase high-end imagery that urges my audience to experience the world and new cultures.

What does your typical day look like?

A typical day in my life starts off with coffee and checking my Instagram feed. Once I’ve been updated, I get ready to get to work. By 4 pm I typically come home and work on my side hustles, including my social media and blog. There’s a lot of work to do in my life, but I certainly don’t pass up on play. On weekends, I am always shooting, planning upcoming trips or finding new events and restaurants to go to with friends.

Are you friends with other influencers?

Yes, I am friends with other influencers. I feel as though I have a lot in common with other influencers.

Which influencers do you admire? Why?

I admire Gypsea Lust (@gypsea_lust), Do You Travel (@doyoutravel), Taylor Cut Films (@taylorcutfilms), Sam Kolder (@sam_kolder), Janni Deler (@jannid).

All of these influencers travel and use exceptional film/videography in their content. I am constantly inspired by them to push my limit as a videographer/photographer/content creator.


What are your ambitions with social media? Where do you want to take it?

My goal is to grow my audience to a point where I can earn a full-time income by creating exceptional content for travel brands. I also want to use my influence to help ocean conservation by creating an e-commerce clothing store that donates proceeds to cleaning up our oceans.

What do you enjoy most about social media?

I love that I can make it what I want. I can be as creative as possible, and share my unique voice.

What do you think of using social media for good-cause? 

I love that! This is a large portion of why I want to grow my audience. I hope that with my e-commerce store, I can give back to ocean conservation.

How do you think brands are working with influencers at the moment?

I believe brands are shifting towards using influencers because it is the most accessible form of advertising. People love to be inspired by other people, and brands know that. I believe that we are all shifting towards the film, and brands are using content creators to help them communicate their messages in a creative, inspiring way.

What brands have you worked with? 

Google: https://www.kyrawestonblog.com/blog/2017/12/5/traveling-to-puerto-vallarta-mexico-with-the-google-pixel-2  

Accor Hotel Group: https://www.kyrawestonblog.com/blog/2017/12/27/o8vd0bveamgjhtq0qcy3x55sxsjsay

World Wide Adventure Guides: https://www.youtube.com/watch?v=wobsBoucIbs

Medium Watches: https://www.instagram.com/p/BREGze2hhRv/?taken-by=kyraweston

101 Watches: https://www.instagram.com/p/BIvYJhEgFkc/?taken-by=kyraweston

Do you use any tools to help you with your content? 

Yes, I use Lightroom for editing my photographs, Premiere Pro for editing my video content, Canva for Pinterest posts, Squarespace for blogging, Grammarly for proofreading, Evernote for blog writing.

What’s the piece of content you’ve created you’re most proud of? Why? 

I am most proud of my Maldives travel video: https://www.youtube.com/watch?v=v8clOn33Ibo

I am proud of this video because it helped me grow as a videographer. I spent countless of hours learning as much as I could from some of the best videographers like Sam Kolder, Taylor Cut Films and Rory Kramer. I really applied myself to achieve creative post-production quality.  

What do you see as the future for Influencer Marketing? How will it evolve?

I believe that we are shifting more towards video content. I believe that influencer marketing will be the essential way to advertise, and it will only grow from here.

Where can people follow you? 

Instagram: @kyraweston

Blog: www.kyrawestonblog.com

YouTube: https://www.youtube.com/channel/UCuPEuZchwFrqAyTyFxZxSAw

Twitter: https://twitter.com/kyrawestonblog

Facebook: https://www.facebook.com/kyrawestonblog

Bloglovin: https://www.bloglovin.com/blogs/kyra-weston-blog-18777369

Lucy and Lentils - "I love the Instagram community - you meet, so many like-minded people"

 

Today, we caught up with Influencer and blogger, Lucy and Lentils. Lucy's background and how she started, was all down to the food she was eating and not being excited by what she saw on the plate. She felt unhealthy, sluggish and lathargic, she knew she had to make a change. We explored her background in detail and found out her ambitions for the future!

 
lucy-and-lentils-influencer-blog
 

Tell us about you, your background and how you came to start on social media?

I started my Instagram channel @lucy_and_lentils whilst studying Interior Architecture at university. I initially started it, in the hope to become more inspired in the kitchen and eat a better-rounded diet.

Tell us about what you do on your social channels? 

My social channels and blog are all recipe creations that I have concocted in my kitchen after work or at weekends. I try to inspire people to be more confident in the kitchen and show that delicious meals don’t always require excellent culinary skills.

I have a degree in Interior Architecture, however, have focused my work on creating content for an interior design company.

Sum up your what you do in 5 words?

Create tasty, plant-based food!

What social channel are you most passionate about and why?

I love the Instagram community because you ‘meet’ so many like-minded people with a love for good food. From starting my channel I frequently meet with other foodies across the country which is always fun – picture man vs. food kind of vibe with Instagram too.

How often do you post and update your audience? What content works best for you?

I try to post each day on Instagram, Twitter and Facebook to show different recipe ideas. I find my lunch box posts always get a great reaction as people love inspiration to spice up your lunch box.

When did you first start seeing you were building a following? How quickly have you grown your following?

It has been a fairly steady process. Between studying at university, having a full-time job as an interior designer and then a content creator, I have always used my social media channels as a hobby and a creative outlet.

I remember when the Instagram algorithm worked in our favour and jumped 10,000 followers in one week!

How do you stand out on social media? What makes you different?

It’s so hard to stand out on social media due to trends being followed by so many other people. Something I aim to do, is have a very real and honest approach to cooking. Instead of preaching about superfoods and getting a little carried away with certain diet types, I try to keep a very real and honest review about my day / food. I think social media can make certain people feel alienated or alone, whereas I try to show the very normal side to my life as well as the cool projects I get to work on.

What does your typical day look like?

I usually bike to work to start at 7.30am so I can get home, run to the gym then spend the evening creating new recipes, sharing content or carrying out freelance work for companies. It’s a very hectic schedule but it’s fun!

Are you friends with other influencers?

Yes, I have met up with foodies frequently in London which is always lovely, such as @rebelrecipes, @shisodelicious @bettinas_kitchen @HoneyandRoots, and @foodbymaria.

I have also got a lovely group of blogger and influencer friends based around Nottingham (my current home) which is always fun to have a catch-up and see what everyone is producing from all walks of life.

Which influencers do you admire? Why? 

There are many influencers that I admire for many different reasons, whether that is because of their charitable work, raising awareness for plastic free options, or creating absolutely amazing content. People like Gaz Oakley from @avantgardevegan are always inspiring to see such a business-driven approach to their social media channels.

What are your ambitions with social media? Where do you want to take it?

I would love to have my own café somewhere, potentially a cookbook and eventually work somewhere like Waitrose Magazine, recipe creating and photographing. It was looking at the Waitrose food magazines that inspired me to try and better my photography skills so it would be a beautiful circle to eventually find my career there.

What do you enjoy most about social media?

Engaging with people and seeing people recreate my recipes. It is the most humbling experience to receive a photo of someone trying one of my creations and to hear how easy it was to make.

What do you think of using social media for good-cause? 

I think it’s really important to use the tool to promote local business and charities. I always try and take at least one post a week to discuss an issue that matters to me – such as reducing plastic waste and leaving tips on how to do so.

How do you think brands are working with influencers at the moment?

I have been very lucky in the projects I have worked on, mainly due to the ability to be creative and in style with my ethos and message I try to shout about.  If I am promoting a specific product, I try to incorporate it into a recipe that people would want to recreate, making sure I’m not simply placing a random product throughout my feed.

If I’m working with a brand, it is really important that the content has relevance to my audience and doesn’t stand out like a sore thumb as a rather obvious product placement, which let’s face it, never has the desired effect.

I for one am a little fed up of seeing very beautiful people standing with some kind of diet tablet and demanding you go out and buy a lifetime supply to help you look like them, (I say with tongue and cheek of course) but the main message is people are tired of seeing shameless ads that have no real relevance to your usual content.

What brands have you worked with? 

I have been lucky to work with a range of fantastic companies and brands. I have been lucky to work with a range of fantastic companies and brands. The most exciting one was definitely Waitrose #ChristmasTogether campaign, as I used to flick through their magazines and recipe cards looking for inspiration, so to be asked to create something for them was so humbling.

I have worked with Tesco, MonBento, Organic UK, Heinz, Nuttvia, The Last Straw Campaign, Flora, Mornflake, and Love Raw to name a few – all lovely projects.

 

Tesco Projects: http://lucyandlentils.co.uk/tag/tesco/

 

Nuttvia Chocolate Banana Bread http://lucyandlentils.co.uk/banana-and-chocolate-marble-bread/

 

Heinz Lazy Weekday Recipe Video: http://bit.ly/2m0MHno

 

Waitrose Project: http://www.waitrose.com/content/waitrose/en/home/recipes/recipe_directory/l/lucy-and-lentilswinterspicedbutternutsquashtart.html

 

MonBento Project: https://www.instagram.com/p/BeTl5KZD5Kr/?taken-by=lucy_and_lentils
 

Do you use any tools to help you with your content? 

I have recently found apps that help you see what your page will look like before posting. You can also draft what you want to say – which is always helpful when you’ve realised you haven’t posted any content for the day and are desperately trying to think of something profound to say!

There are loads of free apps for this such as UNUM which is great.

As for editing, I am a very lazy Instagrammer, as I use the app to edit most of my content. A favourite with food bloggers is definitely LightRoom due to the vast array of presets you can create to help your page feel established and from the same palette of tones.

What’s the piece of content you’ve created you’re most proud of? Why? 

The most exciting one was definitely Waitrose #ChristmasTogether campaign, as I used to flick through their magazines and recipe cards looking for inspiration, so to be asked to create something for them was so humbling. I created a spiced butternut tart topped with pomegranate jewels, brussels sprouts leaves and pistachios.

Where can people follow you? 

Instagram: @lucy_and_lentils

Twitter: @LucyandLentils

Facebook: @LucyandLentils

Youtube: https://www.youtube.com/channel/UCgFYGFtHW9alyzItE0Qa3mQ

Website: www.lucyandlentils.co.uk

Vicky Fleetwood - England Rugby World Cup Winner!

We caught up with Vicky Fleetwood, a Professional Rugby Player, who won the Rugby World Cup with England, she now has 65 International Caps! Vicky saw her following begin to rocket around the same time as major tournaments. Let's see what she had to say and how Influencer Marketing is now involved in her life!

 
vicky-fleetwood-rugby-international-influencer-blog
 

Tell us about you, your background and how you came to start on social media?

I’m a professional rugby player and qualified personal trainer. I started on social media to engage with fans about the game, but I also use my personal training and gym expertise to post about my own training. I like to follow other fitness and nutrition experts in order to broaden my knowledge. 

Tell us about what you do on your social channels? 

Most of my content is gym or rugby based, but I also have a few beauty or physique posts. Whilst sport is important to me, I’m also a big fan of beauty and lifestyle. How I look and feel is just as important to me as how I play. most of the time I am a sweaty mess- but hopefully I’m doing it in style!

Sum up your what you do in 5 words?

Rugby, fitness, strength, empowerment, individuality. 

What social channel are you most passionate about and why?

Instagram because a picture (or video) says a thousand words. 

How often do you post and update your audience? What content works best for you?

I use stories most days, but like to post around once a week. My posts tend to be thought through, and as I don’t really like a cluttered timeline myself, that’s then reflected in how often I post. 

When did you first start seeing you were building a following? How quickly have you grown your following? 

My core following has always been rugby fans, this started on twitter and then has translated onto Instagram. Around major rugby tournaments, I saw followers increase. I’ve grown my following over a year and a half and like to engage with the ones that send questions. 

How do you stand out on social media? What makes you different? 

I’m not just a fitness and gym influencer, I’m a full-time athlete and have lots to show and empower women with- around rugby and being strong etc 

What does your typical day look like? 

I have an early start- 5.40 get up, because I live in London, and training takes place 1 hour 30 away. We have 2-3 sessions per day ranging from rugby through to weights or fitness etc 

Are you friends with other influencers?

A lot of my colleagues are influencers in the sporting world- however, not many of them are as active on Instagram. They mainly use Twitter. 

Which influencers do you admire? Why?  

@zannavandijk- she’s made fitness accessible to all and talks about vegan eating and inspiring other women. @thetinytank- she doesn’t take herself too seriously has shown her transformation over the years and is now at a happy medium. @aliceliveing started with nutrition and has recently turned to fitness. She knows she’s not the best in this field and talks about always wanting to learn and help others.

What are your ambitions with social media? Where do you want to take it? 

I’d like to grow my following and be able to use my expertise in the fitness and rugby world to inspire others 

What do you enjoy most about social media?

You can say quite a lot with just a picture or video, lots of people can relate to stuff and you can follow people that are like-minded and get inspiration every day

What do you think of using social media for good-cause? 

I think that it’s great because you can reach an audience at scale immediately.  

How do you think brands are working with influencers at the moment? 

Using influencers to show how their product looks/ can be used and what they think of it. I think it works quite well because often you want to have the same things as people that you look up to. 

What brands have you worked with? 

Canterbury https://instagram.com/p/BbpfqeThbBI/

Holland and Barrett https://instagram.com/p/BbhUr9eh3kq/

Smugglettes https://instagram.com/p/BZB047XloIy/

SlayerLayer  https://instagram.com/p/BMbppiPjIpr/

Band together app https://instagram.com/p/Baj-URThnN_/

MyProtein https://instagram.com/p/BQp6VBklDKd/

Do you use any tools to help you with your content? 

Pic collage 

Hyperlapse 

VidStitch 

iMovie 

What’s the piece of content you’ve created you’re most proud of? Why? 

https://instagram.com/p/Bcc2Nc3B0-n/

I’m really proud of this video because it’s had a lot of views, and lots of people have said that they’ve been inspired or can relate to it. 

What do you see as the future for Influencer Marketing? How will it evolve? 

I think things will become less about trying to hit numbers and more about the quality of user-engagement. People love talking about YouTube views but how many are completed or make an action off the back of it?

Where can people follow you?

Instagram @vickyfleetwood_

Twitter @vickyfleetwood 

Dual Citizens - "We love the freedom of social media"

We caught up with two Korean sisters, Annie and Esther, who are Instagram influencers who have an awesome story to tell. They both have full-time jobs and started their Instagram journey as a bit of fun after University, check out their full story below!

 
dual-citizens-influencer-blog
 

Tell us about you, your background and how you came to start on social media?

We’re two sisters of Korean descent, born in Florida, grew up in Toronto, and now residing in Calgary. Now there’s an intro for ya! We came to start on social media from loving trends, fashion, and having a little bit of the “what do I do after I graduate?!” panic.

Tell us about what you do on your social channels?

We’re mainly in the fashion industry with a side of travel and food. We create content about what we love and define us. We try to have a mix of content, by posting aesthetic photos on Instagram and showing our dorky personalities on stories.

Sum up your what you do in 5 words?

We take low angles a lot.

What social channel are you most passionate about and why?

INSTAGRAM. All day. Everyday. (It’s also our only social channel)

How often do you post and update your audience? What content works best for you?

We tend to post a few times a week but try to update our audience every day. We love love love Insta stories - it’s our playground for all our shenanigans.

When did you first start seeing you were building a following? How quickly have you grown your following?

We started noticing the follower build-up from the get-go. We remember being so excited hitting the first 100 followers because we knew it wasn’t just family members and friends following us. Once we hit 10K, we knew “hey, this could actually go somewhere” and now we’re almost at 100K! We grew our following quite quickly - it’s been less than 2 years since we started the gram and it’s been a rollercoaster ever since.

How do you stand out on social media? What makes you different?

We’re sisters slash best friends. That in itself stands out from most accounts. The more the merrier, right?

What does your typical day look like?

Our typical day isn’t like most social media influencers. We work 9-5 jobs (well 8-5) during the week, so the day consists of commuting, working, and planning out our Insta posts and stories. Weekends are where we cram in all the photoshoots and stories. It’s a hard knock life yo.

Are you friends with other influencers?

Of course! One of the reasons we love this platform is how we’ve connected with other girls who are influencers. We give each other social media advice and complain about the ever-changing Instagram algorithm; things that non-influencers might not understand.

What are your ambitions with social media? Where do you want to take it?

To call this our full-time jobs. Done. Next question por favor. Haha moreover, we want to be able to post more, have more live videos, and show more travelling posts by travelling more! We want more more more of everything!

What do you enjoy most about social media?

We love the freedom of social media. Especially since we both work office jobs, there’s the undeniable comparison of office work to social media work. We love being able to use our creativity with Instagram, however, and how much we want. There’s also the freedom in deciding your own work hours and being outside of the office, let alone the cubicle. We get to literally think outside the box bahaha.

What do you think of using social media for good-cause? 

We love it! That’s actually one of our “Insta goals”. To be able to travel outside the country for a month every year and dedicate our time for a charitable cause.

How do you think brands are working with influencers at the moment?

We think brands are working with influencers in any and every way you can think of. From more traditional ad campaigns to the newer approaches with Insta posts/stories, YouTube vlogs, you name it. There’s an ever-growing platform of new ways to advertise and we see brands are boarding on every train.

What brands have you worked with? 

We’ve worked with many of the greats - Dyson, Conair, Coach, and Neutrogena to name a few. If you’re a brand and you see this, please contact us, we’re available.

Where can people follow you? 

Instagram @dualcitizens

And stay tuned for our upcoming blog!