Instagram yesterday made a long overdue change to its product that social media managers have wanted for some time – it will allow businesses on Instagram to schedule their posts. Before, there were unofficial means to aid with this – like tools that would send out a push notification to remind you to publish a post at a given time, for example. But no functionality was available in Instagram itself.
Hootsuite is one of the first partners to implement the API.
“The scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Hootsuite CEO Ryan Holmes, in a statement. “Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is excited to partner with Instagram to make this happen.”