In today's vlog, we talk about the revolution of agency business from broadcast era and into the social era whilst flying from Shenzhen to Shanghai in China. Brands are spending too much money on traditional advertising (TV, Billboards etc) and not enough on social media. Where are people spending their time and giving their attention to in the modern day, why aren’t more brands shifting their marketing spend? By now, we are sure you all know our views and thoughts on the matter ;) !
While in Shanghai, Nick meets up with some local skateboarders for a session and captures some of the cities landscape with a drone. The reason we are in Shanghai is to catch the bullet train to Beijing, unfortunately – our timings let us down and we miss the train, which means we must spend another night in Shanghai. Fingers crossed we can make the next one in the morning otherwise we’ll miss our meetings!