advertising

BUSINESS IN BERLIN - MAKING IT HAPPEN

We’re off to Berlin, Germany to work with one of our clients for an upcoming product launch with two global influencers. Fashion influencer Mariano Di Vaio and technology influencer TechnoBuffalo are in attendance with our team of Cyrille, Majid and Ben. 

It’s an exciting, but very stressful time for all involved to ensure the campaign runs smoothly. Today is the first of four days, with the team travelling out to Berlin and meeting with Mariano and TechnoBuffalo, to brief them on the campaign, the timings and the expectations.

You’ll be getting access to see what we get up to on the ground, in the midst of all the action and get to know more of the people involved in Socially Powerful. We hope you enjoy the vlogs and don’t forget to LIKE, COMMENT AND SUBSCRIBE! It all helps.

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

Twitter : http://bit.ly/2pjr6aH
Facebook : http://bit.ly/2pGWOOV
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WHY DO WE VLOG?!

Why do we vlog? Why are you vlogging? These are questions we always get asked.

We’re a marketing agency, we’re building a company and we’re on an entrepreneurial journey…. but mostly, we’re doing it be practitioners. To practice what we preach and put our money where our mouth is. To really understand social media, you need to be amongst it and living it daily. How can we stand in front of some of the biggest brands in the world but not understand what we are talking about?

Today’s vlog we are in London, casting for a video that we are creating for one of the major gaming companies globally. It’s a new client, a new opportunity and the potential to show to the brand that what we do works and delivers real results. Tass and Majid head to the casting, lead by our Director Craig, to meet the potential cast who will be starring in the video.

The difficulty with creating content for social, is that it needs to be fit for platform, it needs to be raw, easily consumable and exciting. Let’s see if we can pull it off ;)

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

Twitter : http://bit.ly/2pjr6aH
Facebook : http://bit.ly/2pGWOOV
Instagram : http://bit.ly/2oTQi4m

 

FACEBOOK VIDEO VS YOUTUBE VIDEO

We’re with Julius Dein in London filming a prank for one of our clients. We have an interesting chat about Facebook video vs YouTube video. Understanding the audience and how you can capture the attention of people in split seconds as they scroll through their newsfeed. We discuss the differences between a Facebook view and a YouTube view, I’m sure you’ll all know about the continuous discussion around how Facebook counts a view :P

We take you through the day, with our behind the scenes vlog of what goes on! If you haven’t checked out any of Julius’ content, make sure you do, he’s recently been ranked as one of the top Instagram Accounts globally leading their industry and has over 8.5 million fans on Facebook.

The next video will reveal the prank and what we got up to ;)

 

THE FINAL HURDLE

Our trip and travelling around the world ENDS TODAY! The final hurdle, it all comes down to this and the big push for the product launch in Barcelona with all the influencers in attendance. 

Xenia Tchoumitcheva, Mariano Di Vaio, Toni Mahfud, Unbox Therapy are all involved in this global launch for our client, with a lot of time pressure and last minute changes, we manage to pull it off. 

After a huge trip around the world, there has been a lot to learn, understand and so much experience that we gained. We're now on the way back to London, to get stuck in back in the office, ready for the big move and all of the other campaigns we are working on. Just two guys, travelling around the world, chasing the dream - WHAT A TRIP!

We're excited to show more of what we get up to on a daily and weekly basis, let the journey continue as we take things to the next level and introduce YouTube to more of the Socially Powerful Team.

 

ADVERTISING NEEDS TO CHANGE

 

Advertising is dead, it's failing and needs to change. In this episode, we talk about the advertising industry going through some big changes and what brands can do to win. In the big shift from the broadcast to the audience era the conventional advertising model no longer works. In many aspects “advertising” is broken but helping brands navigate through the terrain isn’t always easy. 

Again we document it all in an effort to share with you what it’s like to be on the ground with our clients, mediating difficult situations on the entrepreneurial journey. 

We’re still in Paris, with beautiful Xenia Tchoumitcheva for a second day of shooting for one of our biggest clients; a Chinese technology company!

We take you through another action packed day on the heels of one of the world’s most renowned digital fashionistas and despite a couple of stressful moments we try to have fun and make time for a few rooftop backflips amidst a beautiful photoshoot! 

You get to experience what it’s like on the front lines of running a social agency. 

We are releasing vlogs every Tuesday and Thursday from here on out, so subscribe to our channel to be the first to be notified about the next episode. Don’t forget to like and most importantly comment, share your thoughts and get involved in the journey we are on.

www.sociallypowerfulmedia.com
Instagram @sociallypowerful
Twitter @socialpowerful

 

ADVERTISING IS DEAD

 

Advertising is dead, it's failing and needs to change. In this episode, we talk about the advertising industry going through some big changes and what brands can do to win. In the big shift from the broadcast to the audience era the conventional advertising model no longer works. In many aspects “advertising” is broken but helping brands navigate through the terrain isn’t always easy. 

Again we document it all in an effort to share with you what it’s like to be on the ground with our clients, mediating difficult situations on the entrepreneurial journey.