advertising fail

Biggest advertising fails in 2017

Biggest advertising fails in 2017 so far

In the age of ad-blocking and three-second attention spam, marketers find it more difficult than ever to capture their audience’s attention. Understandably, with the hustle getting harder brands try to get more creative and push out strong messages that would grab people’s attention and get them talking about it.

Caution - this comes with the risk of getting it awfully wrong! Inevitably, some brands do… And here we get the pleasure to look at some of the worst advertising campaigns in 2017.

With probably no surprise to anyone, Pepsi's campaign with Kendall Jenner is the first thing that pops to my mind when I think “2017’s ad fails”. I appreciate that Pepsi is a massive and long-lived brand, so creating something new, but meaningful, timely and slightly provocative, can be a pickle, but damn they got it oh-so-wrong… Political messages, which aren’t often well received in advertising anyway, didn’t resonate with anyone and Pepsi’s attempt to promote their brand using sensitive social movement like Black Lives Matter, received strong backlash.

Kendall Jenner Pepsi Advertising Fails.jpg

Similarly to Pepsi, McDonald’s faced a storm of criticism, after trying to emotionally appeal to their audience by creating a storyline where the main thing that united a child and his dead father, was their Filet-O-Fish. This one baffles me on so many levels, I don’t even know where to start. Firstly, since when McD’s brand voice is so eternally Northern? Secondly, on what planet is it OK to push a message that a bereaving child can find some piece in a burger?! I don’t know… As a fellow marketer, I enjoy scrutinising and discussing others work, but this one just leaves me shrugging my shoulders and manically overusing the confused girl emoji.

To move away from all the blatantly controversial stuff, I invite you to look at the highly amusing advertising fail, of usually-getting-it-right Dove. Working on their “Real Beauty” message, Dove got creative on a whole another level and decided to launch a line where their body wash bottles resembled different body shapes and "illustrated the power of body diversity". I kind of get what they wanted to do there, but I’m still convinced that no sake-minded woman would like her figure to be compared to a bottle of body wash, and Dove should have clicked on that. Their attempt “to make every woman their very own limited edition" of the product, was nowhere near as appallingly inappropriate as Pepsi’s or McD’s campaigns, but the reaction it received on social media was strong enough for the campaign to make it to this ad-fails shortlist. My personal favourite was a tweet from a New York-based movies editor saying “@dove I have arms please advise”. *giggles*

My last case can be debated. There may be people who don’t dread the Trivagowoman, but in my personal view the travel website threw pots of money into a campaign that is boring, unoriginal and simply annoyingly ‘ady’. A picture of a woman inviting you to find “ideal hotels at best prices” plastered everywhere you look simply doesn’t cut it for me. Just because something is constantly in your face it doesn’t mean it’ll start resonating with you. However, it does mean it may start to haunt you and make you feel like the brand is intentionally trying to annoy you and inviting to blank any of their communications. No, Trivago, just no.

No holidays for me then. Back to the graft. Hopefully creating some more engaging and relevant campaigns. 

BUSINESS IN BERLIN - MAKING IT HAPPEN

We’re off to Berlin, Germany to work with one of our clients for an upcoming product launch with two global influencers. Fashion influencer Mariano Di Vaio and technology influencer TechnoBuffalo are in attendance with our team of Cyrille, Majid and Ben. 

It’s an exciting, but very stressful time for all involved to ensure the campaign runs smoothly. Today is the first of four days, with the team travelling out to Berlin and meeting with Mariano and TechnoBuffalo, to brief them on the campaign, the timings and the expectations.

You’ll be getting access to see what we get up to on the ground, in the midst of all the action and get to know more of the people involved in Socially Powerful. We hope you enjoy the vlogs and don’t forget to LIKE, COMMENT AND SUBSCRIBE! It all helps.

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

Twitter : http://bit.ly/2pjr6aH
Facebook : http://bit.ly/2pGWOOV
Instagram : http://bit.ly/2oTQi4m

 

WHY DO WE VLOG?!

Why do we vlog? Why are you vlogging? These are questions we always get asked.

We’re a marketing agency, we’re building a company and we’re on an entrepreneurial journey…. but mostly, we’re doing it be practitioners. To practice what we preach and put our money where our mouth is. To really understand social media, you need to be amongst it and living it daily. How can we stand in front of some of the biggest brands in the world but not understand what we are talking about?

Today’s vlog we are in London, casting for a video that we are creating for one of the major gaming companies globally. It’s a new client, a new opportunity and the potential to show to the brand that what we do works and delivers real results. Tass and Majid head to the casting, lead by our Director Craig, to meet the potential cast who will be starring in the video.

The difficulty with creating content for social, is that it needs to be fit for platform, it needs to be raw, easily consumable and exciting. Let’s see if we can pull it off ;)

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

Twitter : http://bit.ly/2pjr6aH
Facebook : http://bit.ly/2pGWOOV
Instagram : http://bit.ly/2oTQi4m

 

ADVERTISING NEEDS TO CHANGE

 

Advertising is dead, it's failing and needs to change. In this episode, we talk about the advertising industry going through some big changes and what brands can do to win. In the big shift from the broadcast to the audience era the conventional advertising model no longer works. In many aspects “advertising” is broken but helping brands navigate through the terrain isn’t always easy. 

Again we document it all in an effort to share with you what it’s like to be on the ground with our clients, mediating difficult situations on the entrepreneurial journey. 

We’re still in Paris, with beautiful Xenia Tchoumitcheva for a second day of shooting for one of our biggest clients; a Chinese technology company!

We take you through another action packed day on the heels of one of the world’s most renowned digital fashionistas and despite a couple of stressful moments we try to have fun and make time for a few rooftop backflips amidst a beautiful photoshoot! 

You get to experience what it’s like on the front lines of running a social agency. 

We are releasing vlogs every Tuesday and Thursday from here on out, so subscribe to our channel to be the first to be notified about the next episode. Don’t forget to like and most importantly comment, share your thoughts and get involved in the journey we are on.

www.sociallypowerfulmedia.com
Instagram @sociallypowerful
Twitter @socialpowerful

 

ADVERTISING IS DEAD

 

Advertising is dead, it's failing and needs to change. In this episode, we talk about the advertising industry going through some big changes and what brands can do to win. In the big shift from the broadcast to the audience era the conventional advertising model no longer works. In many aspects “advertising” is broken but helping brands navigate through the terrain isn’t always easy. 

Again we document it all in an effort to share with you what it’s like to be on the ground with our clients, mediating difficult situations on the entrepreneurial journey.