advertising fails

Biggest advertising fails in 2017

Biggest advertising fails in 2017 so far

In the age of ad-blocking and three-second attention spam, marketers find it more difficult than ever to capture their audience’s attention. Understandably, with the hustle getting harder brands try to get more creative and push out strong messages that would grab people’s attention and get them talking about it.

Caution - this comes with the risk of getting it awfully wrong! Inevitably, some brands do… And here we get the pleasure to look at some of the worst advertising campaigns in 2017.

With probably no surprise to anyone, Pepsi's campaign with Kendall Jenner is the first thing that pops to my mind when I think “2017’s ad fails”. I appreciate that Pepsi is a massive and long-lived brand, so creating something new, but meaningful, timely and slightly provocative, can be a pickle, but damn they got it oh-so-wrong… Political messages, which aren’t often well received in advertising anyway, didn’t resonate with anyone and Pepsi’s attempt to promote their brand using sensitive social movement like Black Lives Matter, received strong backlash.

Kendall Jenner Pepsi Advertising Fails.jpg

Similarly to Pepsi, McDonald’s faced a storm of criticism, after trying to emotionally appeal to their audience by creating a storyline where the main thing that united a child and his dead father, was their Filet-O-Fish. This one baffles me on so many levels, I don’t even know where to start. Firstly, since when McD’s brand voice is so eternally Northern? Secondly, on what planet is it OK to push a message that a bereaving child can find some piece in a burger?! I don’t know… As a fellow marketer, I enjoy scrutinising and discussing others work, but this one just leaves me shrugging my shoulders and manically overusing the confused girl emoji.

To move away from all the blatantly controversial stuff, I invite you to look at the highly amusing advertising fail, of usually-getting-it-right Dove. Working on their “Real Beauty” message, Dove got creative on a whole another level and decided to launch a line where their body wash bottles resembled different body shapes and "illustrated the power of body diversity". I kind of get what they wanted to do there, but I’m still convinced that no sake-minded woman would like her figure to be compared to a bottle of body wash, and Dove should have clicked on that. Their attempt “to make every woman their very own limited edition" of the product, was nowhere near as appallingly inappropriate as Pepsi’s or McD’s campaigns, but the reaction it received on social media was strong enough for the campaign to make it to this ad-fails shortlist. My personal favourite was a tweet from a New York-based movies editor saying “@dove I have arms please advise”. *giggles*

My last case can be debated. There may be people who don’t dread the Trivagowoman, but in my personal view the travel website threw pots of money into a campaign that is boring, unoriginal and simply annoyingly ‘ady’. A picture of a woman inviting you to find “ideal hotels at best prices” plastered everywhere you look simply doesn’t cut it for me. Just because something is constantly in your face it doesn’t mean it’ll start resonating with you. However, it does mean it may start to haunt you and make you feel like the brand is intentionally trying to annoy you and inviting to blank any of their communications. No, Trivago, just no.

No holidays for me then. Back to the graft. Hopefully creating some more engaging and relevant campaigns. 

MOVING OFFICE, MOVING ON UP!

In today’s vlog, we’re moving office. We’re packing up our base, which we’ve been in since we started the company almost one year ago. We’re expanding the company and moving the office to Farringdon, it was just impractical to stay where we are now. We started out in this place, we’ve grown, learnt and experienced a hell of a lot since the first time we moved in. 

We have many memories, all the late nights, the working weekends and the projects we have won and lost in this place. It’s a great time for reflection and seeing where we’ve come from and how far we still have to go!

Let’s see where we are this time next year. We’re excited to continue to share the journey at all levels, the good, the bad and the ugly.

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We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

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THE FINAL HURDLE

Our trip and travelling around the world ENDS TODAY! The final hurdle, it all comes down to this and the big push for the product launch in Barcelona with all the influencers in attendance. 

Xenia Tchoumitcheva, Mariano Di Vaio, Toni Mahfud, Unbox Therapy are all involved in this global launch for our client, with a lot of time pressure and last minute changes, we manage to pull it off. 

After a huge trip around the world, there has been a lot to learn, understand and so much experience that we gained. We're now on the way back to London, to get stuck in back in the office, ready for the big move and all of the other campaigns we are working on. Just two guys, travelling around the world, chasing the dream - WHAT A TRIP!

We're excited to show more of what we get up to on a daily and weekly basis, let the journey continue as we take things to the next level and introduce YouTube to more of the Socially Powerful Team.

 

MARIANO DI VAIO - MAKING YOUR DREAMS HAPPEN

 

We are with Mariano Di Vaio, shooting a commercial in Paris and we are trying to get our VISA to go to China for the next leg of the journey. In this episode we discuss how brands should be putting the creativity and trust in the hands of the creators / influencers such as Mariano to create something everyone can be passionate about. 

We ended up flying a drone over Paris whilst on set with Mariano, the footage from the skies ended up looking incredible. Tass also catches up with a couple members of the Socially Powerful team back in London via Skype.

The next episode is going live on Thursday, so be sure to tune in to see where we are at on the entrepreneurial journey!


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ADVERTISING NEEDS TO CHANGE

 

Advertising is dead, it's failing and needs to change. In this episode, we talk about the advertising industry going through some big changes and what brands can do to win. In the big shift from the broadcast to the audience era the conventional advertising model no longer works. In many aspects “advertising” is broken but helping brands navigate through the terrain isn’t always easy. 

Again we document it all in an effort to share with you what it’s like to be on the ground with our clients, mediating difficult situations on the entrepreneurial journey. 

We’re still in Paris, with beautiful Xenia Tchoumitcheva for a second day of shooting for one of our biggest clients; a Chinese technology company!

We take you through another action packed day on the heels of one of the world’s most renowned digital fashionistas and despite a couple of stressful moments we try to have fun and make time for a few rooftop backflips amidst a beautiful photoshoot! 

You get to experience what it’s like on the front lines of running a social agency. 

We are releasing vlogs every Tuesday and Thursday from here on out, so subscribe to our channel to be the first to be notified about the next episode. Don’t forget to like and most importantly comment, share your thoughts and get involved in the journey we are on.

www.sociallypowerfulmedia.com
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ADVERTISING IS DEAD

 

Advertising is dead, it's failing and needs to change. In this episode, we talk about the advertising industry going through some big changes and what brands can do to win. In the big shift from the broadcast to the audience era the conventional advertising model no longer works. In many aspects “advertising” is broken but helping brands navigate through the terrain isn’t always easy. 

Again we document it all in an effort to share with you what it’s like to be on the ground with our clients, mediating difficult situations on the entrepreneurial journey.