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LIFE IS INSPIRING

The final day and VLOG in China and we have a very important meeting with one of our existing clients, where we are pitching for new business. The meeting was successful; we have a very interesting discussion and share our POV on the marketing industry. We have the chance to land a big piece of work, but we are also up against it in terms of timing and competing against another large agency for the business. 

As with everything, we’ve left applying for VISA’s to the very last minute as we are checking in at the airport. A tip, NEVER DO THIS!

It’s a time for reflection after we close this chapter of the journey. We’ve met some incredible people on the trip so far, everyone has a story to tell and something to share. We’ve learnt so much on the way and as we fly to Canada, we can’t wait to see what happens on the next leg of the journey. 

THE PROBLEMS WITH RECRUITMENT IN BUSINESS

After missing the bullet train the previous night, we had to get to the station the next morning early, to get the train to Beijing. Once we arrive in Beijing, we have a number of important meetings with clients about upcoming projects and campaigns. While on the way to the hotel, we talk about one of the big problems we are facing as a business currently, recruitment. We're looking for people with experience, knowledge and ability, those who can come on board add value and drive the company forward.

With experience, people have habits, habits that are hard to break. Do they believe in our way of thinking or are they set in their own ways? Do they live and breathe social media or is it all about TV and Banner Advertising being best / most effective way to connect with an audience. 

When running any business, recruiting the right people is hard. It's hard to find the person in your heart fits the company, that you can trust to get the job done. We hope this was some valuable insight into what we are dealing with at the moment.

 

THE REVOLUTION WILL NOT BE TELEVISED

In today's vlog, we talk about the revolution of agency business from broadcast era and into the social era whilst flying from Shenzhen to Shanghai in China. Brands are spending too much money on traditional advertising (TV, Billboards etc) and not enough on social media. Where are people spending their time and giving their attention to in the modern day, why aren’t more brands shifting their marketing spend? By now, we are sure you all know our views and thoughts on the matter ;) !

While in Shanghai, Nick meets up with some local skateboarders for a session and captures some of the cities landscape with a drone. The reason we are in Shanghai is to catch the bullet train to Beijing, unfortunately – our timings let us down and we miss the train, which means we must spend another night in Shanghai. Fingers crossed we can make the next one in the morning otherwise we’ll miss our meetings!

 

BUESINESS IN CHINA

Our flight lands in Shanghai, China and we have a short stay in the City as we have another flight to catch to Shenzhen in the morning. Whilst in Shenzhen we have a number of meetings with our clients we are already working with and pitches to potential clients. Each meeting is of huge importance and there is a lot of pressure at each point of the trip.

In this episode, we really show what our business Socially Powerful is about, meeting clients face to face, no matter where they are in the world.

All too often in the world today, all you see and know people as, is an email address, which sucks. Wherever we go, we want to be more than that, we want the personal relationship with everyone we meet, so travelling to China for business to meet face to face, it's worthwhile. 

To succeed in business, you need to go the extra mile, you need to make everyone you meet remember you, remember who we are and most of all believe in what we say. Enjoy the VLOG!

 

ENTREPRENEUR VLOG LIFE - FLYING TO CHINA, ADVERTISING IN 2017

The entrepreneurial journey continues, today we leave Paris and fly to China for Business. In this episode, we discuss Advertising in 2017 and how to capture an audience’s attention, through content that means something to them. We discuss the landscape of advertising in markets around the world, are brands making the same mistakes everywhere or are markets more advanced than others? 

As we take off and head to the other side of the world, we have a number of meetings in China. If we miss any of the connecting flights, we could miss one, two or maybe all of them...so it could be a wasted trip. We’re always learning and as we head to China, we’re looking forward to continuing that education to understand advertising in different perspectives and cultures.