influencer marketing vlog

Influencer Marketing will just keep on THRIVING! - Luke Williams

We caught up today with Luke Williams a fashion and lifestyle influencer from the U.K. Luke had some awesome things to say about Influencer Marketing and where he sees the industry going in the coming years.

luke clifton williams influencer marketing blog
 

Could you tell us a little bit about your background and how you started to build a following?

I always wanted to focus on my health, nearly two years ago I set about aiming for a six pack and posting my progress along the way, motivating myself and helping my followers achieve their gym goals too, that’s what kick-started my following! Originally, I used Instagram for my photography and selfies really didn’t come into it- then that changed, selfies became a daily occurrence & I posted more about my life (fashion/gym/adventures) & then people seemed more interested in my profile!

Is this something you do full-time?

I own a business and I work for another company full time, 5 days a week, influencing is something I do in my spare time- the dream would be to do it full time, I love working with brands and creating fun, interesting content that creates interest, I’d class it as a hobby at the moment!

What sort of content do you create and what content works best with your audience?

I focus on health & beauty more often, taking pictures of the results & the products I use. My audience prefers to see me using the products rather than flat lays, so I try and incorporate a carousel image that encompasses both types of photography that appeal to my followers & a wider audience.

What would you define Influencer Marketing as?

Influencer Marketing is a way for people to interact with the people they follow, they can see what they do day to day, in their posts and stories, if those people admire and enjoy the content they follow, they will more than likely want to eat, drink, wear and do the same things as the person they follow, so it’s the perfect way for brands to interact with audiences at a granular level, you are the influence & as long as you are true to yourself and remain honest to your followers then your winning!

What brands have you worked with so far? How was it?

I’ve worked with Slendertone, San Miguel, Harry’s, Next Gen U, Absolute Collagen, Active Iron, Tincture London, Maille, Goodwin Smith & Harvey James watches to name a few, its been really exciting & I’ve been lucky that the brands really like me to use my own ‘tone of voice’, instead of telling me what to do every step of the way, this approach has allowed me to be more creative & it makes the whole process  so much fun!

How do you think Influencer Marketing will evolve over the next 12 months?

Its just going to get bigger and bigger- we no longer look up to billboards and adverts on massive boards in the cities, we scroll through facebook and look at social media for influence- we’re looking at our phones more than ever, so whilst we enjoy social media and being one click away from the people we admire, influencer marketing will just keep on thriving!

How has the Influencer world evolved since you began?

Its changed a lot, I didn’t really know it existed or noticed influencers promote through social media, its been a steady growth, but businesses have obviously seen the power in its success, which is why it seems to have catapulted to the current important marketing platform is currently is!

How do you feel brands are working with Influencers?

I feel brands understand the importance of choosing good influencers, they will understand the influencers they choose by looking at their social feeds initially, so they are already happy with the content & content style prior to working, I think it’s a more hands-on creative approach, allowing the brands to get exactly what they want & in turn allowing the influencers to translate that to their followers in an interesting & eye-catching way!

Have you seen any brands that you feel are doing great work with Influencers?

I think @gentlemenschuckaboo do very well, they give out beautiful products and choose really relevant influencers to talk about their brand- they create a great relationship with their influencers, which makes you want to create great content for them! @absolutecollagen are amazing and will really look after you, it’s a lovely way of working to achieve the same end goal which is success, whether it more sales or whether you become a more sought-after influencer, its beneficial to both the brand and the influencer to reap the success of a good partnership.

Do you use any software to help create content?

I’ve always used Snapseed, a photo editing app, it’s the easiest app to crop, centre, adjust and filter your photo’s, I couldn’t be without it!

How do you balance your online life with offline?

I don’t want to be on my phone constantly, so I do try to come offline as much as possible, but part of the role is to keep everyone updated with an insight of your day to day, taking a quick picture or updating a story is so second nature, it doesn’t even feel intrusive anymore, online life and offline life have merged somehow over the years.

Which influencers inspire you and look up to?

I think the @blogger_boyfriend has a beautiful feed, his pictures are stunning- I’d love to travel to some of the beautiful places he gets to experience

If you could work with any brand, who would that be?

I love fashion, so a dream would be to work with a luxury fashion brand, even if was to model Louis Vuitton socks, I’d do it!

Tell us something about you that people might not know? 

That my actual name is Luke, Stanley Dru was created from my childhood, a mixture of a town I lived in, in the Falkland Islands (Port Stanley) and the street I grew up on (Drury Street)

 What’s your favourite social platform and why?

My favourite has to be Instagram, it's so easy to use and simple to connect. Saying hello to someone thousands of miles away has never been easier and its allowed to connect to some wonderful brands and people who I wouldn’t normally get the chance to meet- Instagram has helped me work in Influencer Marketing, so for that, I’m forever grateful!

Where do you want to take your career as an Influencer?

I would love to work with huge brands and even work more in travel if I was paid to travel and enjoy some of the most gorgeous hotels out there in the most fascinating countries, I’d be on cloud nine!

 

 

FILMING WITH SCOTTY CRANMER, JON OLSSON AND JANNI DELER - VLOG #66

We are currently in the USA, we’ve been filming with Scotty Cranmer, Jon Olsson and Janni Deler for the launch of a new smartphone. Our first stop on the journey was to meet up with Scotty in New York, who rode his BMX on a ramp the first time since his accident last year. Incredible achievement and what an awesome guy! We then got on the plane to fly to LA, to hook up with Jon Olsson and Janni Deler to shoot a fashion / lifestyle piece, we had such an epic time with both of them!

 We’re still out in the USA, so apologies for the delays on our vlogs, but we have some amazing content coming out for you all in the coming weeks! Keep tuned and keep locked to the channel! Let us know what you think of the vlog!

 

FROM PRISON TO INFLUENCER - PAUL BEAMAN

Paul Beaman, is a 29 year old fitness entrepreneur from England – World traveler and fitness addict. His life changed dramatically in his early 20s when he was sent to prison for a firearms offence.

Paul discusses his time in prison and how it impacted his life, to push him to greater things. Paul is now a fitness influencer and shares his story of how he got into social media upon his release from prison.

Paul's Instagram : www.instagram.com/paul.beaman

Paul's Facebook : www.facebook.com/Officialpaulbeaman

 

TOPGOLF AND TEAMBUILDING - FUN!!!!

With the Socially Powerful family growing bigger every day, we thought it was time to get to know one another and celebrate one of our own – Nikol Chrenkova, a professional golf player. With a dose of healthy (and not-so-healthy) competition we headed over to Top Golf to learn from a pro and separate the powerful from the pretenders.

First up, we needed to decide the most important thing – who was in each team. With help from a lovely (and patient) lady, the teams were decided…:

  1. Captain: Majid – Natasha, Nick, Paula, and James.

  2. Captain: Neil – Nikol, Coralie, Bran and Chrissie.

… and, after a motivating pep-talk from James, “You’d better f*cking win”, and the expert guidance of Nikol, “You need to pose to make it look good,” the Socially Powerful Open began.

At this point I would love to say that we all aced every shot and did Nikol’s teachings proud – unfortunately, I would be lying. Playing golf turned out to be just as Nikol stated; nerve-wracking, exciting, inconsistent, needing patience and SOCIAL!

Throughout the day we learnt a lot about each other, bonding over our mutual uselessness (none of us will ever be professional golfers - sorry Nikol!) and learning that, although we are Socially Powerful, our skill-set doesn’t necessarily translate over to Top Golf!

We tried our best, and at the end of the day the best team (I may be slightly biased) won.

If you want to see more of what makes us Socially Powerful and some (not-so) powerful golf skills be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms!

NEVER GIVING UP! THE RIGHT MENTALITY

Today we’re in Berlin shooting content with Mariano Di Vaio and TechnoBuffalo, it was a very long day. First up, we had a briefing about the product with the influencers, ensuring they knew what it was all about, understanding the features and the capabilities. Then we were on set at locations all over Berlin, shooting a number of scenes with Mariano and preparing for the unboxing video with TechnoBuffalo late into the night.

As the hours go by, the fatigue starts to hit the team and we thought it would be good to show you guys, our audience that it’s not a 9-5 job, it’s a 24-hour job. You can never switch off and there is always something happening that will take your time or attention. It’s what you’ve got to do, to make the business happen, to keep clients happy and to ensure projects run smoothly.

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

Twitter : http://bit.ly/2pjr6aH
Facebook : http://bit.ly/2pGWOOV
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BUSINESS IN BERLIN - MAKING IT HAPPEN

We’re off to Berlin, Germany to work with one of our clients for an upcoming product launch with two global influencers. Fashion influencer Mariano Di Vaio and technology influencer TechnoBuffalo are in attendance with our team of Cyrille, Majid and Ben. 

It’s an exciting, but very stressful time for all involved to ensure the campaign runs smoothly. Today is the first of four days, with the team travelling out to Berlin and meeting with Mariano and TechnoBuffalo, to brief them on the campaign, the timings and the expectations.

You’ll be getting access to see what we get up to on the ground, in the midst of all the action and get to know more of the people involved in Socially Powerful. We hope you enjoy the vlogs and don’t forget to LIKE, COMMENT AND SUBSCRIBE! It all helps.

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

Twitter : http://bit.ly/2pjr6aH
Facebook : http://bit.ly/2pGWOOV
Instagram : http://bit.ly/2oTQi4m

 

MAKING BIG MOVES

It’s office move day, after months of waiting for the building to be finished, we’ve finally got the keys and are moving in. It’s the beginning of a new chapter and the start of something fresh. 

Now that we’re moved in, be prepared for more vlogs and more of our employees appearing in future vlogs from here on out. We will be sharing more of our vision on the industry, more of our work and more of what we get up to away from the office. Exciting times for all involved!

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

Twitter : http://bit.ly/2pjr6aH
Facebook : http://bit.ly/2pGWOOV
Instagram : http://bit.ly/2oTQi4m

MOVING OFFICE, MOVING ON UP!

In today’s vlog, we’re moving office. We’re packing up our base, which we’ve been in since we started the company almost one year ago. We’re expanding the company and moving the office to Farringdon, it was just impractical to stay where we are now. We started out in this place, we’ve grown, learnt and experienced a hell of a lot since the first time we moved in. 

We have many memories, all the late nights, the working weekends and the projects we have won and lost in this place. It’s a great time for reflection and seeing where we’ve come from and how far we still have to go!

Let’s see where we are this time next year. We’re excited to continue to share the journey at all levels, the good, the bad and the ugly.

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

Twitter : http://bit.ly/2pjr6aH
Facebook : http://bit.ly/2pGWOOV
Instagram : http://bit.ly/2oTQi4m