social media marketing

"The quality of content will be the decisive factor for success"

Today, we caught up with Tanya Rybakova, from Russia. Tanya is a health and fitness influencer, who in her early years, was bullied for being severely overweight. Tanya rose to prominence after her story hit international news, as she lost almost half her body weight! Tanya has grown an enormous social media following with over 380K subscribers on YouTube and over 200K on Instagram, she now makes a living advising others on eating well and body confidence.

Tell us about you, your background and how you came to start on social media?

There was a time in my life when I was severely overweight. I weighed over 200 pounds, and now my story of success is shared all over the Internet from one «before and after» photo.

 

tanya-rybakova-before-after

 

Then I started to get a lot of questions about how I did it and continued to share my answers in social media.

Tell us about what you do on your social channels? 

To get where I am today, I researched tons of scientific studies and articles, studied fitness and nutrition and helped many people to lose weight and change their lives. My content about health, food and lifestyle. Also I like to share travel moments because they open everything from the new side

What social channel have you grown your following on? 

I love Instagram because of the possibility to transmit energy through photos!

@tanya_rybakova

How often do you post and update your audience? What content works best for you?

Usually  1-2 post in a day, most of the audience likes motivational posts!

When did you first start seeing you were building a following? What did it feel like?

My audience began to grow along with the development of an Instagram and a trend towards a healthy lifestyle. It was nice to feel needed!

What are your ambitions with your social channels? Where do you want to take it?

My audience helps me to develop and create useful projects, the goal is to grow it further

If you could work with any brand in the world, who would you choose and why?

Whole Foods - we have the common ideology.

Who’s an influencer you admire most and why? 

@sonyaesman – beautiful girl inside and out

@sheidlina – amazing artist

I love @jlo account - she is a magnificent example of a woman.

How do you think the influencer marketing industry will change in the next year?

I think that it will be growing. The quality of content will be the decisive factor for success.

What relationship do you have with your followers? How do you engage with them?

This requires regular communication with the audience on different topics. Subscriber comments often become topics for new posts.

What do you enjoy most about social media?

Opportunities to learn because everything changes very quickly

What do you enjoy least about social media?

Sometimes there are things you don’t want to talk about, but this is very interesting for the audience.

Is there something you wish brands knew about influencers?

Quantity doesn't always mean quality!

What’s the toughest thing about running your own social media? 

Social networks provide many opportunities, but sometimes you have to meet the expectations of people - it can be complicated

Can you give any advice to people looking to start their own Instagram, YouTube etc? How can they stand out from the crowd?

- It is necessary to understand why you are doing this
- don’t be afraid to try

- be yourself

- content plan

- pay attention to constructive criticism

Where can people follow you?

@tanya_rybakova

SINK OR SWIM?!

Today we caught up with Natasha, who is about to lead a global campaign for a major technology company. It’s the first campaign Natasha will be leading since joining the company and we wanted to get an understanding of her thoughts moving forward. From Account Management, through to project execution, Natasha shares her thoughts.

As a start-up, we put a lot of trust and belief in our employees from the outset. We ensure they have everything they need to succeed and continually learn. At a larger agency, you wouldn’t get an opportunity to lead a project of this stature so early into your career. It’s a great opportunity and one Natasha will knock out of the park!

NEVER GIVING UP! THE RIGHT MENTALITY

Today we’re in Berlin shooting content with Mariano Di Vaio and TechnoBuffalo, it was a very long day. First up, we had a briefing about the product with the influencers, ensuring they knew what it was all about, understanding the features and the capabilities. Then we were on set at locations all over Berlin, shooting a number of scenes with Mariano and preparing for the unboxing video with TechnoBuffalo late into the night.

As the hours go by, the fatigue starts to hit the team and we thought it would be good to show you guys, our audience that it’s not a 9-5 job, it’s a 24-hour job. You can never switch off and there is always something happening that will take your time or attention. It’s what you’ve got to do, to make the business happen, to keep clients happy and to ensure projects run smoothly.

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

Twitter : http://bit.ly/2pjr6aH
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BUSINESS IN BERLIN - MAKING IT HAPPEN

We’re off to Berlin, Germany to work with one of our clients for an upcoming product launch with two global influencers. Fashion influencer Mariano Di Vaio and technology influencer TechnoBuffalo are in attendance with our team of Cyrille, Majid and Ben. 

It’s an exciting, but very stressful time for all involved to ensure the campaign runs smoothly. Today is the first of four days, with the team travelling out to Berlin and meeting with Mariano and TechnoBuffalo, to brief them on the campaign, the timings and the expectations.

You’ll be getting access to see what we get up to on the ground, in the midst of all the action and get to know more of the people involved in Socially Powerful. We hope you enjoy the vlogs and don’t forget to LIKE, COMMENT AND SUBSCRIBE! It all helps.

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

Twitter : http://bit.ly/2pjr6aH
Facebook : http://bit.ly/2pGWOOV
Instagram : http://bit.ly/2oTQi4m

 

MAKING BIG MOVES

It’s office move day, after months of waiting for the building to be finished, we’ve finally got the keys and are moving in. It’s the beginning of a new chapter and the start of something fresh. 

Now that we’re moved in, be prepared for more vlogs and more of our employees appearing in future vlogs from here on out. We will be sharing more of our vision on the industry, more of our work and more of what we get up to away from the office. Exciting times for all involved!

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

Twitter : http://bit.ly/2pjr6aH
Facebook : http://bit.ly/2pGWOOV
Instagram : http://bit.ly/2oTQi4m

MOVING OFFICE, MOVING ON UP!

In today’s vlog, we’re moving office. We’re packing up our base, which we’ve been in since we started the company almost one year ago. We’re expanding the company and moving the office to Farringdon, it was just impractical to stay where we are now. We started out in this place, we’ve grown, learnt and experienced a hell of a lot since the first time we moved in. 

We have many memories, all the late nights, the working weekends and the projects we have won and lost in this place. It’s a great time for reflection and seeing where we’ve come from and how far we still have to go!

Let’s see where we are this time next year. We’re excited to continue to share the journey at all levels, the good, the bad and the ugly.

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

Twitter : http://bit.ly/2pjr6aH
Facebook : http://bit.ly/2pGWOOV
Instagram : http://bit.ly/2oTQi4m

 

NEVER WORK A 9 TO 5, FOLLOW YOUR PASSION

The conventional 9 to 5 job, is not the only option. You can do anything. Anyone can be an entrepreneur and live out their dreams. Now, more than ever, you can take the chance to really live the life you want to live and do what you’ve always wanted to. You don’t have to take the same route as everyone else, you don’t have to go to University to get the job you want. Now, you can just go and do it. Believe in yourself and GO FOR IT!

Today the vlog starts out in South London. We’re on set filming with Anto Sharp, a well-known comedy influencer, with a huge following on Facebook and Kelly Jean, a large gaming influencer on Twitch and Facebook. We're filming for an upcoming campaign we have with one of our major clients.

We had some time to sit down with Anto whilst on set to learn more about him as a person and the man behind the influencer. It was insightful and great to spend time with these guys, to lift the lid on who they are as people.

The day ends as a huge success, but we will be back for the second day of filming, bright and early tomorrow.

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

Twitter : http://bit.ly/2pjr6aH
Facebook : http://bit.ly/2pGWOOV
Instagram : http://bit.ly/2oTQi4m

 

WHY DO WE VLOG?!

Why do we vlog? Why are you vlogging? These are questions we always get asked.

We’re a marketing agency, we’re building a company and we’re on an entrepreneurial journey…. but mostly, we’re doing it be practitioners. To practice what we preach and put our money where our mouth is. To really understand social media, you need to be amongst it and living it daily. How can we stand in front of some of the biggest brands in the world but not understand what we are talking about?

Today’s vlog we are in London, casting for a video that we are creating for one of the major gaming companies globally. It’s a new client, a new opportunity and the potential to show to the brand that what we do works and delivers real results. Tass and Majid head to the casting, lead by our Director Craig, to meet the potential cast who will be starring in the video.

The difficulty with creating content for social, is that it needs to be fit for platform, it needs to be raw, easily consumable and exciting. Let’s see if we can pull it off ;)

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

Twitter : http://bit.ly/2pjr6aH
Facebook : http://bit.ly/2pGWOOV
Instagram : http://bit.ly/2oTQi4m