video vlog


Working with people you love is one of the most important factors when starting a business. These are people you’ll spend most of your time with, so why would you want to surround yourself with and build a business with people you don’t get on with and don’t like?! Don’t think about the money and the rewards, think about your life and doing what makes you happy. If you start a business just for the money, you’re in the wrong game and you’ll fail.

We aso talk about selling and marketing on social media being the most effective channel to get products in front of audiences at the right time, in the right market and in the right way. It’s the final part of the vlogs with Julius Dein and he’s about to pull the most epic prank on his grandma. We take you behind the scenes of the final preparation, the prank itself and then meeting his grandma who we have a really interesting chat with.

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We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email.


We’re back with a vlog in Barcelona with Mariano Di Viao and Xenia Tchoumitcheva, staying at the W Hotel. We had a pretty frustrating stay at the W Hotel, anything that could go wrong, went wrong. Blocked cards, no internet and unhelpful staff!

Barcelona is a great city, there is so much to see, spectacular architecture, history and culture. We had an action packed first day with photoshoots all over the city with Xenia during the day…. then as night rolled we headed out with Mariano around Barcelona for a photoshoot under the city lights.

All the preparation is complete; the hard work is done and tomorrow we are ready for the product launch. Lots of stress and little sleep for the past few weeks, is now FINALLY worth it.

An interesting topic arises with Xenia; can you learn how to be an influencer? Can you copy what everyone else is doing? How far will that take you in terms of growing your audience and own brand? Share your opinions below.



Whilst in Toronto we have a call with the BBC to discuss Influencer Marketing and Social Media Marketing. An interesting topic emerges about “Social Media Experts” and it’s something of a hot topic in the industry now. Can you be a “Social Media Expert?” Do they exist? The answer is no, you can’t. Social Media is always evolving and changing, you’re always learning, you can never truly master something that isn’t a finished article. There are people who call themselves “Social Media Experts” and if you come across one, ask them what they have done to warrant the title.

We pick up the customised unboxing experience for the launch of a new mobile phone with Unbox Therapy who’s creating a video for his YouTube Channel….and we crash the drone. Whilst on the way to the airport, we talk to Jennifer Chareunvong about her life and what she’s currently doing in her life. She’s a professional fighter, with the determination to get to the top of the game and it’s interesting to hear her POV on Ronda Rousey and the UFC.

Next stop, Barcelona and one of the biggest Mobile Phone launches of 2017.

Share your opinions below.




We are with Mariano Di Vaio, shooting a commercial in Paris and we are trying to get our VISA to go to China for the next leg of the journey. In this episode we discuss how brands should be putting the creativity and trust in the hands of the creators / influencers such as Mariano to create something everyone can be passionate about. 

We ended up flying a drone over Paris whilst on set with Mariano, the footage from the skies ended up looking incredible. Tass also catches up with a couple members of the Socially Powerful team back in London via Skype.

The next episode is going live on Thursday, so be sure to tune in to see where we are at on the entrepreneurial journey!
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It's been the big issue this past week and the world has been talking about the Pepsi Commercial with Kendall Jenner. The backlash against Pepsi led to the brand pulling the advert and apologising.

In this video, we highlight why we feel Pepsi screwed up and what they could've done better. We aren't saying we're right, we are simply sharing our thoughts on the commercial :)

We are back on Tuesday with the VLOGS, so stay tuned! We'd love to hear your opinions and feedback, so get involved in the comments below!
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Twitter @socialpowerful




Advertising is dead, it's failing and needs to change. In this episode, we talk about the advertising industry going through some big changes and what brands can do to win. In the big shift from the broadcast to the audience era the conventional advertising model no longer works. In many aspects “advertising” is broken but helping brands navigate through the terrain isn’t always easy. 

Again we document it all in an effort to share with you what it’s like to be on the ground with our clients, mediating difficult situations on the entrepreneurial journey. 

We’re still in Paris, with beautiful Xenia Tchoumitcheva for a second day of shooting for one of our biggest clients; a Chinese technology company!

We take you through another action packed day on the heels of one of the world’s most renowned digital fashionistas and despite a couple of stressful moments we try to have fun and make time for a few rooftop backflips amidst a beautiful photoshoot! 

You get to experience what it’s like on the front lines of running a social agency. 

We are releasing vlogs every Tuesday and Thursday from here on out, so subscribe to our channel to be the first to be notified about the next episode. Don’t forget to like and most importantly comment, share your thoughts and get involved in the journey we are on.
Instagram @sociallypowerful
Twitter @socialpowerful