xenia

THE FINAL HURDLE

Our trip and travelling around the world ENDS TODAY! The final hurdle, it all comes down to this and the big push for the product launch in Barcelona with all the influencers in attendance. 

Xenia Tchoumitcheva, Mariano Di Vaio, Toni Mahfud, Unbox Therapy are all involved in this global launch for our client, with a lot of time pressure and last minute changes, we manage to pull it off. 

After a huge trip around the world, there has been a lot to learn, understand and so much experience that we gained. We're now on the way back to London, to get stuck in back in the office, ready for the big move and all of the other campaigns we are working on. Just two guys, travelling around the world, chasing the dream - WHAT A TRIP!

We're excited to show more of what we get up to on a daily and weekly basis, let the journey continue as we take things to the next level and introduce YouTube to more of the Socially Powerful Team.

 

ANYTHING CAN HAPPEN!

As Tass and Nick’s epic three week worldwide journey draws to a close, their biggest challenge is still ahead. This is the day of the product launch event, with all the influencers in Barcelona and anything can happen.

The influencers need to be briefed on their activities for the day and all the while the client is still waiting for the Unbox Therapy’s video to review before it’s immediate release.

With difficult time constraints and a continually changing schedule, the pair must persevere in order to complete the job.

CAN YOU LEARN HOW TO BECOME AN INFLUENCER?!

We’re back with a vlog in Barcelona with Mariano Di Viao and Xenia Tchoumitcheva, staying at the W Hotel. We had a pretty frustrating stay at the W Hotel, anything that could go wrong, went wrong. Blocked cards, no internet and unhelpful staff!

Barcelona is a great city, there is so much to see, spectacular architecture, history and culture. We had an action packed first day with photoshoots all over the city with Xenia during the day…. then as night rolled we headed out with Mariano around Barcelona for a photoshoot under the city lights.

All the preparation is complete; the hard work is done and tomorrow we are ready for the product launch. Lots of stress and little sleep for the past few weeks, is now FINALLY worth it.

An interesting topic arises with Xenia; can you learn how to be an influencer? Can you copy what everyone else is doing? How far will that take you in terms of growing your audience and own brand? Share your opinions below.

 

ADVERTISING NEEDS TO CHANGE

 

Advertising is dead, it's failing and needs to change. In this episode, we talk about the advertising industry going through some big changes and what brands can do to win. In the big shift from the broadcast to the audience era the conventional advertising model no longer works. In many aspects “advertising” is broken but helping brands navigate through the terrain isn’t always easy. 

Again we document it all in an effort to share with you what it’s like to be on the ground with our clients, mediating difficult situations on the entrepreneurial journey. 

We’re still in Paris, with beautiful Xenia Tchoumitcheva for a second day of shooting for one of our biggest clients; a Chinese technology company!

We take you through another action packed day on the heels of one of the world’s most renowned digital fashionistas and despite a couple of stressful moments we try to have fun and make time for a few rooftop backflips amidst a beautiful photoshoot! 

You get to experience what it’s like on the front lines of running a social agency. 

We are releasing vlogs every Tuesday and Thursday from here on out, so subscribe to our channel to be the first to be notified about the next episode. Don’t forget to like and most importantly comment, share your thoughts and get involved in the journey we are on.

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