HARVEY WEINSTEIN SCANDAL - THE AFTERMATH

In the aftermath of the Harvey Weinstein scandal a new social media hashtag campaign is quickly gaining momentum. As we live and breath all things Social here at Socially Powerful we sent out Emily and the production team to collect some thoughts from Londoners on what remains a controversial topic.

How big of a problem is sexual harassment in the work place and in the world today? Is enough being done to combat it? Do hashtag campaigns like #metoo help provide solutions to the problem? Tune in to hear what London thinks and leave your comments thoughts and opinions below.

 

THE FUTURE OF INFLUENCER MARKETING

What is Influencer Marketing? What's the future of Influencer Marketing? How do you use Influencers in the most effective way? Influencer Marketing Strategy? Well tune in, today's vlog is all about the above. Christina and Majid, headed out to speak to a design agency in London about all things Influencer Marketing and Social Marketing.

It was a fantastic meeting and great to answer the questions thrown our way. Christina also talks about what it's like to pitch / present Socially Powerful to other agencies and brands, how she handles the nerves and what the pressure feels like!

 

A SECRET MISSION TO TORONTO

In this vlog today, Isaac (one of our Videographers) headed half way across the world, to Toronto, Canada for 48 hours. He had a special package to deliver to one of the biggest tech influencers, for a product launch we have happening in a couple of weeks.

This is the story of the first day, the journey from picking up the package in London to flying to Toronto and experiencing his first night in the city! Let's see what he get's up to in Toronto!

 

Biggest advertising fails in 2017

Biggest advertising fails in 2017 so far

In the age of ad-blocking and three-second attention spam, marketers find it more difficult than ever to capture their audience’s attention. Understandably, with the hustle getting harder brands try to get more creative and push out strong messages that would grab people’s attention and get them talking about it.

Caution - this comes with the risk of getting it awfully wrong! Inevitably, some brands do… And here we get the pleasure to look at some of the worst advertising campaigns in 2017.

With probably no surprise to anyone, Pepsi's campaign with Kendall Jenner is the first thing that pops to my mind when I think “2017’s ad fails”. I appreciate that Pepsi is a massive and long-lived brand, so creating something new, but meaningful, timely and slightly provocative, can be a pickle, but damn they got it oh-so-wrong… Political messages, which aren’t often well received in advertising anyway, didn’t resonate with anyone and Pepsi’s attempt to promote their brand using sensitive social movement like Black Lives Matter, received strong backlash.

Kendall Jenner Pepsi Advertising Fails.jpg

Similarly to Pepsi, McDonald’s faced a storm of criticism, after trying to emotionally appeal to their audience by creating a storyline where the main thing that united a child and his dead father, was their Filet-O-Fish. This one baffles me on so many levels, I don’t even know where to start. Firstly, since when McD’s brand voice is so eternally Northern? Secondly, on what planet is it OK to push a message that a bereaving child can find some piece in a burger?! I don’t know… As a fellow marketer, I enjoy scrutinising and discussing others work, but this one just leaves me shrugging my shoulders and manically overusing the confused girl emoji.

To move away from all the blatantly controversial stuff, I invite you to look at the highly amusing advertising fail, of usually-getting-it-right Dove. Working on their “Real Beauty” message, Dove got creative on a whole another level and decided to launch a line where their body wash bottles resembled different body shapes and "illustrated the power of body diversity". I kind of get what they wanted to do there, but I’m still convinced that no sake-minded woman would like her figure to be compared to a bottle of body wash, and Dove should have clicked on that. Their attempt “to make every woman their very own limited edition" of the product, was nowhere near as appallingly inappropriate as Pepsi’s or McD’s campaigns, but the reaction it received on social media was strong enough for the campaign to make it to this ad-fails shortlist. My personal favourite was a tweet from a New York-based movies editor saying “@dove I have arms please advise”. *giggles*

My last case can be debated. There may be people who don’t dread the Trivagowoman, but in my personal view the travel website threw pots of money into a campaign that is boring, unoriginal and simply annoyingly ‘ady’. A picture of a woman inviting you to find “ideal hotels at best prices” plastered everywhere you look simply doesn’t cut it for me. Just because something is constantly in your face it doesn’t mean it’ll start resonating with you. However, it does mean it may start to haunt you and make you feel like the brand is intentionally trying to annoy you and inviting to blank any of their communications. No, Trivago, just no.

No holidays for me then. Back to the graft. Hopefully creating some more engaging and relevant campaigns. 

BATTLING CANCER AS A YOUNG ENTREPRENEUR

This is Tass' story. In May, as a young 30 year old Entrepreneur, Tass was diagnosed with cancer and was told he had Leukemia (Leukaemia), he has been fighting the disease ever since.

In this episode, Tass talks about the journey of how he was finally diagnosed with cancer and what he's experienced since undergoing intense treatments of chemotherapy - from experiences with the treatment itself, to outlooks on life.

He is now in his last few months of chemotherapy and is fighting his own battle everyday to beat cancer. We're all looking forward to him getting back to 100% and getting back with us all in the office.

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

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We operate on a global scale, if you want to get in touch please email.

tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

 

TOPGOLF AND TEAMBUILDING - FUN!!!!

With the Socially Powerful family growing bigger every day, we thought it was time to get to know one another and celebrate one of our own – Nikol Chrenkova, a professional golf player. With a dose of healthy (and not-so-healthy) competition we headed over to Top Golf to learn from a pro and separate the powerful from the pretenders.

First up, we needed to decide the most important thing – who was in each team. With help from a lovely (and patient) lady, the teams were decided…:

  1. Captain: Majid – Natasha, Nick, Paula, and James.

  2. Captain: Neil – Nikol, Coralie, Bran and Chrissie.

… and, after a motivating pep-talk from James, “You’d better f*cking win”, and the expert guidance of Nikol, “You need to pose to make it look good,” the Socially Powerful Open began.

At this point I would love to say that we all aced every shot and did Nikol’s teachings proud – unfortunately, I would be lying. Playing golf turned out to be just as Nikol stated; nerve-wracking, exciting, inconsistent, needing patience and SOCIAL!

Throughout the day we learnt a lot about each other, bonding over our mutual uselessness (none of us will ever be professional golfers - sorry Nikol!) and learning that, although we are Socially Powerful, our skill-set doesn’t necessarily translate over to Top Golf!

We tried our best, and at the end of the day the best team (I may be slightly biased) won.

If you want to see more of what makes us Socially Powerful and some (not-so) powerful golf skills be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms!

NEVER GIVING UP! THE RIGHT MENTALITY

Today we’re in Berlin shooting content with Mariano Di Vaio and TechnoBuffalo, it was a very long day. First up, we had a briefing about the product with the influencers, ensuring they knew what it was all about, understanding the features and the capabilities. Then we were on set at locations all over Berlin, shooting a number of scenes with Mariano and preparing for the unboxing video with TechnoBuffalo late into the night.

As the hours go by, the fatigue starts to hit the team and we thought it would be good to show you guys, our audience that it’s not a 9-5 job, it’s a 24-hour job. You can never switch off and there is always something happening that will take your time or attention. It’s what you’ve got to do, to make the business happen, to keep clients happy and to ensure projects run smoothly.

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

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BUSINESS IN BERLIN - MAKING IT HAPPEN

We’re off to Berlin, Germany to work with one of our clients for an upcoming product launch with two global influencers. Fashion influencer Mariano Di Vaio and technology influencer TechnoBuffalo are in attendance with our team of Cyrille, Majid and Ben. 

It’s an exciting, but very stressful time for all involved to ensure the campaign runs smoothly. Today is the first of four days, with the team travelling out to Berlin and meeting with Mariano and TechnoBuffalo, to brief them on the campaign, the timings and the expectations.

You’ll be getting access to see what we get up to on the ground, in the midst of all the action and get to know more of the people involved in Socially Powerful. We hope you enjoy the vlogs and don’t forget to LIKE, COMMENT AND SUBSCRIBE! It all helps.

Be sure to SUBSCRIBE to our YouTube Channel and follow us on other social media platforms :

We're on a mission to vlog and share our journey to becoming one of the biggest marketing agencies in the world. We show everything, the good, the bad and the ugly...because WHY NOT?! We show what it's really like behind the scenes in running a business and the hard work that goes into making it happen.

We are a full service social marketing agency, that focuses on attention on social media. Where are people spending their time? Why? What's the most effective way to communicate with them? We help brands answer these questions. 

We operate on a global scale, if you want to get in touch please email. tellmemore@sociallypowerful.com

www.sociallypowerfulmedia.com

Twitter : http://bit.ly/2pjr6aH
Facebook : http://bit.ly/2pGWOOV
Instagram : http://bit.ly/2oTQi4m