- To launch the new iPhone 7 FRE Case in European Markets.
- Generate awareness for the new range within the lifestyle, extreme sports and travel sectors.
- Make the FRE Case, relevant to target demographics and reach audiences more effectively than competitors.
- Partner Lifeproof with key influencers to live and embody #LivingProof through extreme journeys and inspiring stories, around the key themes of the FRE Case KSP's.
- Influencers given creative freedom to take the core campaign message in their own direction and do travel to places they have always wanted to, documenting in an authentic and engaging way.
- Stories happened in "real time" so audiences could really grasp and understand the journey the influencer was on and follow along throughout