Challenge

  • Increase the Pepsi Max market share and brand persona to the 16-35 year old market in the UK.
  • Create original and unbelievable content, that acts as social currency.
  • Increase flexibility and speed to publish, with lower costs on production. 
     

Approach

  • Launch a YouTube brand channel as the campaign hub.
  • Develop a series of unbelievable content, with leading social media stars, pushing the boundaries of the human body, mind and capabilities.
     

Results

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YT VIEWS
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YT SUBS
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TOTAL VIEWS