- Generate awareness for the #youcanmakeit campaign and the launch of the official soundtrack.
- Connect with youth culture and encourage downloads to the soundtrack.
- Partner Pot Noodle with key cultural influencers within music and lifestyle, together with key social publishers that the core demographics follow on Twitter.
- Influencers encouraged their followers to "dare" them to recreate their own version of the music track from the TV Commercial.
- Influencers created their own versions of the songs and released at key campaign points, to create conversation and awareness of the upcoming release of the track.