pot-noodle-influencer-marketing-campaign

Challenge

  • Generate awareness for the #youcanmakeit campaign and the launch of the official soundtrack.
  • Connect with youth culture and encourage downloads to the soundtrack.

Approach

  • Partner Pot Noodle with key cultural influencers within music and lifestyle, together with key social publishers that the core demographics follow on Twitter.
  • Influencers encouraged their followers to "dare" them to recreate their own version of the music track from the TV Commercial.
  • Influencers created their own versions of the songs and released at key campaign points, to create conversation and awareness of the upcoming release of the track.

Impact

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Influencers
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Content Views
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UK Trends
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Global Trends