Challenge

  • Launch the new Zombie Gunship game to Western Europe and American Markets.
  • Flare Games’ wanted to build a stronger community, drive awareness and increase downloads alongside the launch of Zombie Gunship Survival.

  • They wanted to create a piece of innovative and original content that would cut through the
    noise within the busy gaming space.

Approach

  • We developed a piece of hero content, with a 360-degree video feature, to grab people’s
    attention and aggressively raise awareness of the game before it’s launch.

  • We planned and executed the entire campaign, from creative development to the production
    and distribution of the content.

  • When distributing the content, driven by our insights, we targeted audiences in the military and consumers who had a keen interest in weaponry, targeting only those who would be interested.

Impact

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Placements